Matomo vs Umami:Which is more popular by branded search?
In August 2026, Matomo had more branded searches than Umami among privacy analytics platforms worldwide. Matomo was estimated to have 27.1K branded searches compared to Umami’s 8.1K, and held a 59.3% Share of Search versus Umami’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Matomo or Umami?
Compare the analytics tools that avoid cookies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matomo, Umami. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Matomo and Umami comparison changed over the last 12 months?
3 findings
- Matomo was ahead of Umami in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide moved from 68.6% to 59.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide moved from 9.1% to 17.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
2 changes
In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Matomo’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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