How popular isUmami in search?
In August 2026, there were an estimated 8.1K branded searches for Umami worldwide which is up 50% over the last 11 months. Umami holds 17.7% estimated Share of Search among privacy analytics platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Matomo59.3%
Plausible17.7%
Umami17.7%
Simple Analytics4.2%
Fathom1.1%
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Which privacy analytics platforms compete with Umami?
Share of Search by month for Matomo, Plausible, Umami, Simple Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 27.1K | 0% | +4.9 points | |
| 2, held 2nd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 3, held 3rd | 17.7% | 8.1K | -18.2% | -2.2 points | |
| 4, held 4th | 4.2% | 1.9K | -20.8% | -0.7 points | |
| 5, held 5th | 1.1% | 510 | -1.9% | +0.1 points |
1.
Matomo59.3%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
17.7%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
3.
Umami17.7%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.2%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.
5.
Fathom1.1%
Held 5th. 510 estimated branded searches, -1.9% vs prior month. Share +0.1 points.
Compare search popularity between Umami and its closest rivals
How has branded search demand for Umami changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Umami worldwide rose from 5.4K to 8.1K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide increased from 9.1% to 17.7%.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide peaked at 19.9% in July 2026 and was lowest at 9.1% in November 2025.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
5 changes
In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
In August 2026, Plausible lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.
Where does Umami compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website analytics platforms | 5th of 5 | 0.34% | Show ranking |
| Privacy analytics platforms | 3rd of 5 | 17.7% | Shown above |
How is Umami measured?
Brandwave collects information about searches that people make online using Umami’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- umami analytics
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Is Umami your brand?
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