Brandwave

Mode Analytics vs Umami:Which is more popular?

In September 2026, Umami had more branded searches than Mode Analytics among web analytics tools worldwide. Umami had about 10,400 branded searches, while Mode Analytics had 3,800. Umami made up 0.27% of all web analytics tool searches we track, and Mode Analytics accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about web analytics tools, neither Mode Analytics nor Umami appeared in any of the five answers.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Umami, about 3 searches for every 1 for Mode Analytics

Umami 10.4K searchesMode Analytics 3.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Mode Analytics in 0 of 5Umami in 0 of 5

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Mode Analytics nor Umami showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. +2 more
  10. Umami–
  11. Mode Analytics–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mode Analytics or Umami more popular in search?

This chart shows how often people search Google for Mode Analytics and Umami by name. Each line represents a brand's share of searches for all 13 web analytics tools we track, month by month, from English-language searches worldwide.

Mode Analytics and Umami among web analytics tools worldwide, by month

Share of searches by month for Umami, Mode Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsUmamiPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202568.5%13%3.9%3.9%4.8%2.6%1.6%0.64%0.2%0.29%0.2%0.2%0.16%
Nov 202567.7%12.8%3.9%3.8%3.8%4.7%1.6%0.63%0.2%0.29%0.2%0.17%0.15%
Dec 202571.1%11.1%4.1%4.1%3.3%3.4%1.4%0.55%0.26%0.25%0.18%0.18%0.13%
Jan 202667.9%12.9%4.8%4.7%3.9%2.6%1.6%0.63%0.24%0.29%0.2%0.17%0.13%
Feb 202672.9%11.3%3.4%5.1%2.8%1.5%1.2%0.56%0.26%0.31%0.27%0.24%0.09%
Mar 202671.5%13.5%5%4.1%1.8%1.5%0.98%0.54%0.25%0.3%0.22%0.19%0.09%
Apr 202674.7%11.6%3.5%4.2%1.9%1.6%0.99%0.47%0.26%0.31%0.23%0.17%0.11%
May 202678.9%8.3%3.8%4.5%1.4%1.1%0.73%0.41%0.23%0.34%0.16%0.15%0.07%
Jun 202672.5%9.2%6.2%5%2.3%1.9%1.4%0.45%0.26%0.37%0.18%0.16%0.13%
Jul 202674%9.3%6.2%5.1%1.5%1.5%0.97%0.37%0.32%0.31%0.15%0.16%0.11%
Aug 202675.6%7.7%6.4%5.2%1.6%1.3%0.97%0.38%0.27%0.26%0.12%0.13%0.11%
Sep 202675.1%7.8%6.4%4.3%2.8%1.6%0.97%0.31%0.27%0.21%0.1%0.09%0.06%

How has the Mode Analytics and Umami comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Umami took it in December 2025, Mode Analytics took it in February 2026, Umami took it in March 2026.
  • Across the 12 months ending September 2026, Mode Analytics’ share of searches among web analytics tools worldwide moved from 0.2% to 0.1%, and its estimated monthly branded searches moved from 5.8K to 3.8K.
  • Across the 12 months ending September 2026, Umami’s share of searches among web analytics tools worldwide moved from 0.2% to 0.27%, and its estimated monthly branded searches moved from 5.7K to 10.4K.

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Mode Analytics rose from 12th to 11th among web analytics tools worldwide.

  2. Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mode Analytics’ and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mode Analytics

2 branded search terms

  • mode analytic
  • mode analytics

Umami

2 branded search terms

  • umami analytics
  • umami website

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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