Google Analytics vs Similarweb:Which is searched more?
In September 2026, Google Analytics had more branded searches than Similarweb among web analytics tools worldwide. Google Analytics had about 2.9 million branded searches, while Similarweb had 301,000. Google Analytics made up 75.1% of all web analytics tool searches we track, and Similarweb accounted for 7.8%. These are worldwide searches for English-language branded terms.
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Is Google Analytics or Similarweb more popular in search?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Analytics, Similarweb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Similarweb | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Umami | Plausible | Mode Analytics | Amplitude | Fathom Analytics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13% | 3.9% | 3.9% | 4.8% | 2.6% | 1.6% | 0.64% | 0.2% | 0.29% | 0.2% | 0.2% | 0.16% |
| Nov 2025 | 67.7% | 12.8% | 3.9% | 3.8% | 3.8% | 4.7% | 1.6% | 0.63% | 0.2% | 0.29% | 0.2% | 0.17% | 0.15% |
| Dec 2025 | 71.1% | 11.1% | 4.1% | 4.1% | 3.3% | 3.4% | 1.4% | 0.55% | 0.26% | 0.25% | 0.18% | 0.18% | 0.13% |
| Jan 2026 | 67.9% | 12.9% | 4.8% | 4.7% | 3.9% | 2.6% | 1.6% | 0.63% | 0.24% | 0.29% | 0.2% | 0.17% | 0.13% |
| Feb 2026 | 72.9% | 11.3% | 3.4% | 5.1% | 2.8% | 1.5% | 1.2% | 0.56% | 0.26% | 0.31% | 0.27% | 0.24% | 0.09% |
| Mar 2026 | 71.5% | 13.5% | 5% | 4.1% | 1.8% | 1.5% | 0.98% | 0.54% | 0.25% | 0.3% | 0.22% | 0.19% | 0.09% |
| Apr 2026 | 74.7% | 11.6% | 3.5% | 4.2% | 1.9% | 1.6% | 0.99% | 0.47% | 0.26% | 0.31% | 0.23% | 0.17% | 0.11% |
| May 2026 | 78.9% | 8.3% | 3.8% | 4.5% | 1.4% | 1.1% | 0.73% | 0.41% | 0.23% | 0.34% | 0.16% | 0.15% | 0.07% |
| Jun 2026 | 72.5% | 9.2% | 6.2% | 5% | 2.3% | 1.9% | 1.4% | 0.45% | 0.26% | 0.37% | 0.18% | 0.16% | 0.13% |
| Jul 2026 | 74% | 9.3% | 6.2% | 5.1% | 1.5% | 1.5% | 0.97% | 0.37% | 0.32% | 0.31% | 0.15% | 0.16% | 0.11% |
| Aug 2026 | 75.6% | 7.7% | 6.4% | 5.2% | 1.6% | 1.3% | 0.97% | 0.38% | 0.27% | 0.26% | 0.12% | 0.13% | 0.11% |
| Sep 2026 | 75.1% | 7.8% | 6.4% | 4.3% | 2.8% | 1.6% | 0.97% | 0.31% | 0.27% | 0.21% | 0.1% | 0.09% | 0.06% |
How has the Google Analytics and Similarweb comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Similarweb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Analytics’ share of searches among web analytics tools worldwide moved from 68.5% to 75.1%, and its estimated monthly branded searches moved from 1.9M to 2.9M.
- Across the 12 months ending September 2026, Similarweb’s share of searches among web analytics tools worldwide moved from 13% to 7.8%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 75.6% to 75.1%.
Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Google Analytics’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
2 branded search terms
- google analytics
- google analytics 4
Similarweb
1 branded search term
- similarweb
Other head-to-heads among web analytics tools
Google Analytics vs PostHog: compare search popularity
Google Analytics vs Microsoft Clarity: compare search popularity
Google Analytics vs Hotjar: compare search popularity- Similarweb vs PostHog: compare search popularity
- Similarweb vs Microsoft Clarity: compare search popularity
- Similarweb vs Hotjar: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.