Google Analytics vs Hotjar:Which is searched more?
In September 2026, Google Analytics had more branded searches than Hotjar among web analytics tools worldwide. Google Analytics was estimated to have 2.9M branded searches compared to Hotjar’s 110K, and held an 82.3% Share of Search versus Hotjar’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Analytics or Hotjar?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Hotjar. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
How has the Google Analytics and Hotjar comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Hotjar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide moved from 80.1% to 82.3%, and its estimated monthly branded searches moved from 1.9M to 2.9M.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide moved from 5.6% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Other head-to-heads among web analytics tools
How each brand is measured
Brandwave collects information about searches that people make online using Google Analytics’ and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
2 branded search terms
- google analytics
- google analytics 4
Hotjar
1 branded search term
- hotjar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.