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Web analytics tools:Which are searched most?

In September 2026, Google Analytics was the most searched among web analytics tools worldwide, with an estimated 2.9M branded searches and 82.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Analytics82.2%
  2. PostHog7%
  3. Microsoft Clarity4.7%
  4. Hotjar3.3%
  5. Mixpanel1.7%
  6. Matomo1.1%
  7. Amplitude0.1%

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Share of SearchLeaderboard

Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among web analytics tools worldwide, by month

Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAmplitude
Oct 202580%4.6%4.6%5.7%3.1%1.9%0.24%
Nov 202578.9%4.5%4.5%4.6%5.5%1.8%0.19%
Dec 202581.1%4.7%4.7%3.9%3.9%1.5%0.21%
Jan 202679.2%5.6%5.5%4.6%3%1.8%0.2%
Feb 202683.4%3.9%5.8%3.4%1.8%1.4%0.27%
Mar 202683.8%5.9%4.8%2.3%1.8%1.1%0.23%
Apr 202685.6%4%4.9%2.4%1.8%1.1%0.19%
May 202686.9%4.1%5%1.7%1.2%0.8%0.16%
Jun 202680.9%6.9%5.7%2.7%2.1%1.5%0.18%
Jul 202682.5%7%5.7%1.8%1.7%1.1%0.18%
Aug 202682.9%7%5.7%1.8%1.4%1.1%0.14%
Sep 202682.2%7%4.7%3.3%1.7%1.1%0.1%

This month’s ranking, September 2026

  1. 1.Google Analytics

    82.2%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.

  2. 2.PostHog

    7%

    Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Microsoft Clarity

    4.7%

    Held 3rd. 165K estimated branded searches, -0.14% vs prior month. Share -1 points.

  4. 4.Hotjar

    3.3%

    Held 4th. 115K estimated branded searches, +120.2% vs prior month. Share +1.5 points.

  5. 5.Mixpanel

    1.7%

    Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  6. 6.Matomo

    1.1%

    Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.Amplitude

    0.1%

    Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among web analytics tools worldwide?

In September 2026, Google Analytics was the most searched among web analytics tools worldwide, with an estimated 2.9M branded searches and 82.2% estimated Share of Search within this set. PostHog is in 2nd place, 75.2 percentage points behind at 7% Share of Search.

Global web analytics tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Analytics80% → 82.2%86.9%May 202678.9%Nov 20251st
PostHog4.6% → 7%7%Sep 20263.9%Feb 20263rd → 2nd
Microsoft Clarity4.6% → 4.7%5.8%Feb 20264.5%Nov 20254th → 3rd
Hotjar5.7% → 3.3%5.7%Oct 20251.7%May 20262nd → 4th
Mixpanel3.1% → 1.7%5.5%Nov 20251.2%May 20265th
Matomo1.9% → 1.1%1.9%Oct 20250.8%May 20266th
Amplitude0.24% → 0.1%0.27%Feb 20260.1%Sep 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide increased from 80% to 82.2%.
  • Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide increased from 4.6% to 7%.
  • Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide decreased from 5.7% to 3.3%.
  • Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide decreased from 3.1% to 1.7%.
  • Across the 12 months ending September 2026, Matomo’s estimated Share of Search among web analytics tools worldwide decreased from 1.9% to 1.1%.
  • Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide peaked at 86.9% in May 2026 and was lowest at 78.9% in November 2025.
  • Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide peaked at 7% in September 2026 and was lowest at 3.9% in February 2026.
  • Across the 12 months ending September 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools worldwide peaked at 5.8% in February 2026 and was lowest at 4.5% in November 2025.
  • Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide peaked at 5.7% in October 2025 and was lowest at 1.7% in May 2026.
  • Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide peaked at 5.5% in November 2025 and was lowest at 1.2% in May 2026.
  • Across the 12 months ending September 2026, Matomo’s estimated Share of Search among web analytics tools worldwide peaked at 1.9% in October 2025 and was lowest at 0.8% in May 2026.
  • Across the 12 months ending September 2026, PostHog rose from 3rd to 2nd among web analytics tools worldwide.
  • Across the 12 months ending September 2026, Microsoft Clarity rose from 4th to 3rd among web analytics tools worldwide.
  • Across the 12 months ending September 2026, Hotjar fell from 2nd to 4th among web analytics tools worldwide.
  • Across the 12 months ending September 2026, Amplitude held steady: its estimated Share of Search among web analytics tools worldwide moved less than 0.5 percentage points.

How did search popularity change for web analytics tools worldwide in September 2026?

  1. In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.8% to 3.3%.

  2. In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.

  3. In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 82.9% to 82.2%.

  4. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.

  6. Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

  7. Estimated monthly branded searches for Mixpanel worldwide fell 18.1% over 12 measured months, from 74.6K to 61.1K in September 2026.

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