How popular isMicrosoft Clarity in search?
In September 2026, there were an estimated 165K branded searches for Microsoft Clarity worldwide which is up 49.6% over the last 12 months. Microsoft Clarity holds 4.7% estimated Share of Search among web analytics tools worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which web analytics tools compete with Microsoft Clarity?
Share of Search by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 4.6% | 4.5% | 5.6% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 79% | 4.5% | 4.5% | 4.5% | 5.5% | 1.8% | 0.2% |
| Dec 2025 | 81.2% | 4.7% | 4.7% | 3.8% | 3.9% | 1.6% | 0.21% |
| Jan 2026 | 79.3% | 5.6% | 5.5% | 4.5% | 3.1% | 1.8% | 0.2% |
| Feb 2026 | 83.6% | 4% | 5.8% | 3.2% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 84% | 5.9% | 4.8% | 2.1% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.8% | 4% | 4.9% | 2.2% | 1.8% | 1.1% | 0.19% |
| May 2026 | 87.1% | 4.1% | 5% | 1.5% | 1.2% | 0.81% | 0.16% |
| Jun 2026 | 81.1% | 6.9% | 5.6% | 2.5% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.7% | 7% | 5.7% | 1.7% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 83% | 7% | 5.7% | 1.7% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.3% | 7% | 4.7% | 3.1% | 1.7% | 1.1% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 2.9M | +20.8% | -0.7 points | |
| 2, held 2nd | 7% | 247K | +22.1% | 0 points | |
| 3, held 3rd | 4.7% | 165K | 0% | -1 points | |
| 4, held 4th | 3.1% | 110K | +122.2% | +1.4 points | |
| 5, held 5th | 1.7% | 61.1K | +48.7% | +0.3 points | |
| 6, held 6th | 1.1% | 37.5K | +22.1% | 0 points | |
| 7, held 7th | 0.1% | 3.4K | -19.3% | 0 points |
82.3%
Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.7 points.
2.
PostHog7%
Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Hotjar3.1%
Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.
5.
Mixpanel1.7%
Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.
6.
Matomo1.1%
Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.
0.1%
Held 7th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.
Compare search popularity between Microsoft Clarity and its closest rivals
Microsoft Clarity vs Google Analytics: compare search popularity- Microsoft Clarity vs PostHog: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
- Microsoft Clarity vs Mixpanel: compare search popularity
- Microsoft Clarity vs Matomo: compare search popularity
- Compare Microsoft Clarity with any brand
Every comparison with Microsoft Clarity
12 comparisons
- Google Analytics vs Microsoft Clarity
- Microsoft Clarity vs PostHog
- Hotjar vs Microsoft Clarity
- Microsoft Clarity vs Mixpanel
- Matomo vs Microsoft Clarity
- Contentsquare vs Microsoft Clarity
- Microsoft Clarity vs Smartlook
- Fullstory vs Microsoft Clarity
- Crazy Egg vs Microsoft Clarity
- Lucky Orange vs Microsoft Clarity
- Microsoft Clarity vs Mouseflow
- Amplitude vs Microsoft Clarity
How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 165K.
- Across the 12 months ending September 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools worldwide peaked at 5.8% in February 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Microsoft Clarity rose from 4th to 3rd among web analytics tools worldwide.
How did search popularity change for web analytics tools worldwide in September 2026?
6 changes
In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%.
In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%.
In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%.
Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.
Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.
Where does Microsoft Clarity compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web analytics tools | 3rd of 7 | 4.7% | Shown above |
| Heatmap tools | 1st of 6 | 50.4% | Show ranking |
| Heatmap and session replay tools | 1st of 5 | 55.2% | Show ranking |
How is Microsoft Clarity measured?
Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- microsoft clarity
- microsoft clarity heatmap
Who owns Microsoft Clarity?
Microsoft Clarity is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Clarity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.