Brandwave

How popular isMicrosoft Clarity?

In September 2026, people searched for Microsoft Clarity by name about 165,000 times worldwide, a 49.6% increase from the previous year. These searches made up 27% of all global conversion rate optimisation tool searches, placing Microsoft Clarity second out of ten tools. When we asked both ChatGPT and Google AI Overviews about conversion rate optimisation tools, Microsoft Clarity appeared in all answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Microsoft Clarity is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. OptimizelyShare of searches 40.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. Microsoft ClarityShare of searches 27%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. HotjarShare of searches 18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  4. VWOShare of searches 5.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. ContentsquareShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

+5 more

Microsoft Clarity website (opens in a new tab)

Follow Microsoft Clarity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top conversion rate optimisation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Microsoft Clarity appeared in all four answers. Microsoft Clarity is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VWO1st
  2. Microsoft Clarity2nd
  3. Optimizely3rd
  4. Hotjar4th
  5. Contentsquare5th
  6. Unbounce6th
  7. Crazy Egg7th
  8. Convert.com8th
  9. AB Tasty–
  10. Kameleoon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about conversion rate optimisation tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which conversion rate optimisation tools compete with Microsoft Clarity?

Microsoft Clarity against conversion rate optimisation tools worldwide, by month

Share of searches by month for Optimizely, Microsoft Clarity, Hotjar, VWO, Contentsquare, Unbounce. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimizelyMicrosoft ClarityHotjarVWOContentsquareUnbounceCrazy EggAB TastyKameleoonConvert.com
Oct 202539.6%17.7%21.7%8%3.6%4.4%2.4%1.6%0.87%0.32%
Nov 202542.3%18.9%18.9%7%3.1%4.7%2.5%1.4%0.93%0.34%
Dec 202544.9%20.1%16.5%7.4%2.7%4.1%2.2%1.2%0.66%0.31%
Jan 202643.4%19.5%15.9%10.7%3.2%3.2%1.7%1.4%0.64%0.29%
Feb 202642%23%12.6%10.3%3.8%3.8%2.1%1.4%0.75%0.29%
Mar 202643%23.6%10.6%10.6%3.9%3.9%2.1%1.4%0.77%0.3%
Apr 202643.8%24%10.8%8.8%4%4%2.2%1.4%0.78%0.3%
May 202643.2%29%8.7%8.7%3.2%3.2%1.7%1.2%0.77%0.44%
Jun 202641.2%27.7%12.4%8.3%3%3%1.7%1.4%0.91%0.43%
Jul 202644.2%29.7%8.9%7.3%3.3%2.7%1.5%1.2%0.79%0.55%
Aug 202645.1%30.3%9.1%6.1%2.7%2.7%1.5%1.2%0.66%0.7%
Sep 202640.2%27%18%5.4%3%2.4%1.6%1.1%0.72%0.62%

  1. 1.Optimizely

    40.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Microsoft Clarity

    27%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. 3.Hotjar

    18%

    Held 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.9 points.

  4. 4.VWO

    5.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Contentsquare

    3%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Unbounce

    2.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Crazy Egg

    1.6%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.AB Tasty

    1.1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Kameleoon

    0.72%

    Moved from 10th to 9th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  10. 10.Convert.com

    0.62%

    Moved from 9th to 10th. 3.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Microsoft Clarity and its closest rivals

Every comparison with Microsoft Clarity

27 comparisons

How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 165K.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide increased from 17.7% to 27%.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among conversion rate optimisation tools worldwide peaked at 30.3% in August 2026 and was lowest at 17.7% in October 2025.
  • Across the 12 months ending September 2026, Microsoft Clarity rose from 3rd to 2nd among conversion rate optimisation tools worldwide.

How did search popularity change for conversion rate optimisation tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%.

  2. In September 2026, Optimizely lost share of searches among conversion rate optimisation tools worldwide, from 45.1% to 40.2%.

  3. In September 2026, Microsoft Clarity lost share of searches among conversion rate optimisation tools worldwide, from 30.3% to 27%.

  4. In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.

  5. In September 2026, Kameleoon rose from 10th to 9th among conversion rate optimisation tools worldwide.

  6. In September 2026, Convert.com fell from 9th to 10th among conversion rate optimisation tools worldwide.

How are Microsoft Clarity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft clarity
  • microsoft clarity heatmap

How the Brand Demand Index is measured

Who owns Microsoft Clarity?

Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Clarity compete?

Microsoft Clarity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms4th of 74.5%Show ranking
Web analytics tools3rd of 114.6%Show ranking
Conversion rate optimisation tools2nd of 1027%Shown above
Heatmap tools2nd of 928.1%Show ranking
Session replay tools2nd of 928.3%Show ranking
Digital experience analytics platforms1st of 861.7%Show ranking
Creator with pink hair and a pink jacket

Is Microsoft Clarity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free