Brandwave

How popular isMicrosoft To Do?

In September 2026, people searched for Microsoft To Do by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.1% of all global task management app searches, placing Microsoft To Do seventh out of eight apps. When we asked both ChatGPT and Google AI Overviews about task management apps, Microsoft To Do appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Microsoft To Do is the seventh most searched of 8 competitors and the third most recommended in AI answers.

  1. ClickUpShare of searches 34.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. AsanaShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. TodoistShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ThingsShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Microsoft To DoShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top task management apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Microsoft To Do is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Things4th
  5. Apple Reminders5th
  6. Asana6th
  7. Notion7th
  8. ClickUp8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about task management apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which task management apps compete with Microsoft To Do?

Microsoft To Do against task management apps worldwide, by month

Share of searches by month for ClickUp, Asana, Todoist, Things, Notion, TickTick, Microsoft To Do. The figures are in the table below the chart.

View monthly share of searches table
MonthClickUpAsanaTodoistThingsNotionTickTickMicrosoft To DoApple Reminders
Oct 202533%33.9%7.9%12.4%5.3%3.6%3.6%0.32%
Nov 202538.4%26.7%7.6%14.4%5%4.1%3.4%0.3%
Dec 202533.8%28.5%8.2%15.5%5.5%4.5%3.7%0.33%
Jan 202634.9%29.2%8.4%13.1%5.6%4.6%3.8%0.41%
Feb 202643%24.5%7%13.2%5.7%3.1%3.1%0.28%
Mar 202639.8%27.3%8.1%12.3%6.4%2.9%2.9%0.26%
Apr 202642.7%24.9%5.9%13.1%6.9%3.1%3.1%0.28%
May 202638.4%27%8.3%14.3%6.2%2.8%2.8%0.25%
Jun 202637.7%26.6%8.4%14.2%6.1%3.3%3.3%0.3%
Jul 202638.9%28.1%7%14.5%5.1%3.4%2.8%0.25%
Aug 202638.3%26.5%8.4%14.5%5.1%4.2%2.8%0.25%
Sep 202634.8%25.1%14.3%13.2%4.6%4.6%3.1%0.34%

  1. 1.ClickUp

    34.8%

    Held 1st. 1.5M estimated branded searches, +0.04% vs prior month. Share -3.5 points.

  2. 2.Asana

    25.1%

    Held 2nd. 1.1M estimated branded searches, +4% vs prior month. Share -1.4 points.

  3. 3.Todoist

    14.3%

    Moved from 4th to 3rd. 624K estimated branded searches, +86.8% vs prior month. Share +5.9 points.

  4. 4.Things

    13.2%

    Moved from 3rd to 4th. 577K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Notion

    4.6%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.TickTick

    4.6%

    Held 6th. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  7. 7.Microsoft To Do

    3.1%

    Held 7th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  8. 8.Apple Reminders

    0.34%

    Held 8th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

Compare popularity between Microsoft To Do and its closest rivals

Every comparison with Microsoft To Do

9 comparisons

How has branded search demand for Microsoft To Do changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft To Do worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Microsoft To Do fell from 6th to 7th among task management apps worldwide.

How did search popularity change for task management apps worldwide in September 2026?

6 changes

  1. In September 2026, Todoist overtook Things to rank 3rd among task management apps worldwide, with 14.3% of the searches.

  2. In September 2026, ClickUp lost share of searches among task management apps worldwide, from 38.3% to 34.8%.

  3. In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.

  4. In September 2026, Things lost share of searches among task management apps worldwide, from 14.5% to 13.2%.

  5. TickTick’s share of searches among task management apps worldwide has gained ground for 3 months in a row, from 3.3% to 4.6% in September 2026.

  6. Notion’s share of searches among task management apps worldwide has lost ground for 3 months in a row, from 6.1% to 4.6% in September 2026.

How are Microsoft To Do’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft To Do’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft to do

How the Brand Demand Index is measured

Who owns Microsoft To Do?

Microsoft To Do is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft To Do? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft To Do compete?

Microsoft To Do is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Task management apps7th of 83.1%Shown above
To do list apps5th of 77.5%Show ranking
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