Brandwave

How popular isClipchamp?

In September 2026, people searched for Clipchamp by name about 1 million times worldwide, a 33.3% decrease from the previous year. These searches made up 4% of all global video editing software searches, placing Clipchamp third out of eight brands. When we asked both ChatGPT and Google AI Overviews about video editing software, Clipchamp appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Clipchamp is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. CapCutShare of searches 83.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DaVinci ResolveShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ClipchampShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Adobe Premiere ProShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DescriptShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top video editing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clipchamp is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DaVinci Resolve1st
  2. Adobe Premiere Pro2nd
  3. CapCut3rd
  4. Final Cut Pro4th
  5. iMovie5th
  6. Clipchamp6th
  7. Filmora7th
  8. Descript–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video editing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which video editing software compete with Clipchamp?

Clipchamp against video editing software worldwide, by month

Share of searches by month for CapCut, DaVinci Resolve, Clipchamp, Adobe Premiere Pro. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveClipchampAdobe Premiere ProDescriptFilmoraFinal Cut ProiMovie
Oct 202575.7%8.2%6.7%3.3%1.7%2.5%0.9%1.1%
Nov 202575.9%8.1%6.7%3.3%1.7%2.4%0.9%0.9%
Dec 202581%7.2%4.8%2.6%1.2%1.8%0.65%0.79%
Jan 202680.1%7.1%4.7%2.9%1.4%2.1%0.95%0.77%
Feb 202679.7%7%4.7%3.1%1.8%2.1%0.77%0.77%
Mar 202680.9%7.1%4.8%2.4%1.5%1.8%0.78%0.78%
Apr 202677.9%8.4%5.6%2.8%1.7%2.1%0.62%0.92%
May 202681.6%7.2%4.8%2.1%1.2%1.8%0.53%0.79%
Jun 202678.2%8.4%5.6%2.8%1.4%2.1%0.76%0.76%
Jul 202680.7%7.1%4.7%2.6%1.5%2.1%0.64%0.64%
Aug 202679.7%8.5%4.6%2.8%1.4%1.7%0.63%0.63%
Sep 202683.1%6%4%2.7%1.2%1.2%1.2%0.54%

  1. 1.CapCut

    83.1%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +3.5 points.

  2. 2.DaVinci Resolve

    6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.5 points.

  3. 3.Clipchamp

    4%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Adobe Premiere Pro

    2.7%

    Held 4th. 669K estimated branded searches, +11.1% vs prior month. Share -0.1 points.

  5. 5.Descript

    1.2%

    Moved from 6th to 5th. 305K estimated branded searches, -2% vs prior month. Share -0.2 points.

  6. 6.Filmora

    1.2%

    Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Final Cut Pro

    1.2%

    Held 7th. 301K estimated branded searches, +123% vs prior month. Share +0.6 points.

  8. 8.iMovie

    0.54%

    Held 8th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Clipchamp and its closest rivals

Every comparison with Clipchamp

20 comparisons

How has branded search demand for Clipchamp changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clipchamp worldwide fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide decreased from 6.7% to 4%.

How did search popularity change for video editing software worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%.

  2. In September 2026, Final Cut Pro gained share of searches among video editing software worldwide, from 0.63% to 1.2%.

  3. In September 2026, DaVinci Resolve lost share of searches among video editing software worldwide, from 8.5% to 6%.

  4. In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.

  5. In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.

  6. In September 2026, Descript rose from 6th to 5th among video editing software worldwide.

How are Clipchamp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clipchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clipchamp

How the Brand Demand Index is measured

Who owns Clipchamp?

Clipchamp is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Clipchamp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Clipchamp compete?

Clipchamp is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software3rd of 84%Shown above
Online video editing platforms3rd of 64.2%Show ranking
Screen recording software2nd of 1214.7%Show ranking
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