Brandwave

How popular isGitHub Copilot in search?

In August 2026, there were an estimated 658K branded searches for GitHub Copilot worldwide which is down 30.5% over the last 11 months. GitHub Copilot holds 5.4% estimated Share of Search among AI coding tools worldwide and is ranked 4th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OpenAI Codex35.9%
  2. Claude Code29.5%
  3. Cursor23.7%
  4. GitHub Copilot5.4%
  5. Windsurf3.7%
  6. Cline1.6%
  7. Factory0.2%
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Which AI coding tools compete with GitHub Copilot?

GitHub Copilot against AI coding tools worldwide, by month

Share of Search by month for OpenAI Codex, Claude Code, Cursor, GitHub Copilot, Windsurf. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAI CodexClaude CodeCursorGitHub CopilotWindsurfClineFactory
Oct 202516.4%18.5%40.6%12.6%9.6%1.8%0.47%
Nov 202513.8%19.8%42.9%11.1%10.2%1.9%0.4%
Dec 202511.9%23.9%42.2%11.3%8.7%1.6%0.36%
Jan 202611%40.9%33.1%7.8%5.6%1.2%0.26%
Feb 202622.1%39.2%25.8%7.3%4.5%1%0.16%
Mar 202617.9%45.2%23.8%7.9%4%0.92%0.2%
Apr 202623.5%40.9%22%8.8%3.7%0.85%0.19%
May 202632.5%34.9%19.6%7.5%4.5%0.88%0.16%
Jun 202631.5%31.3%25.3%6.4%4.3%1%0.2%
Jul 202638.3%30.8%20.7%4.8%4%1.1%0.19%
Aug 202635.9%29.5%23.7%5.4%3.7%1.6%0.2%
Sep 2026———————
  1. held 1st · 4.4M estimated branded searches · -18.5% vs prior month · -2.4 points

  2. held 2nd · 3.6M estimated branded searches · -16.9% vs prior month · -1.4 points

  3. 3.Cursor

    23.7%

    held 3rd · 2.9M estimated branded searches · -0.65% vs prior month · +3 points

  4. held 4th · 658K estimated branded searches · -3.8% vs prior month · +0.5 points

  5. 5.Windsurf

    3.7%

    held 5th · 458K estimated branded searches · -19.3% vs prior month · -0.3 points

  6. 6.Cline

    1.6%

    held 6th · 197K estimated branded searches · +22.9% vs prior month · +0.5 points

  7. 7.Factory

    0.2%

    held 7th · 25.1K estimated branded searches · -6.3% vs prior month · 0 points

Compare search popularity between GitHub Copilot and its closest rivals

How has branded search demand for GitHub Copilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Copilot worldwide fell from 947K to 658K.
  • Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding tools worldwide decreased from 12.6% to 5.4%.
  • Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding tools worldwide peaked at 12.6% in October 2025 and was lowest at 4.8% in July 2026.

How did search popularity change for AI coding tools worldwide in August 2026?

  1. In August 2026, Cursor gained estimated Share of Search among AI coding tools worldwide, from 20.7% to 23.7%.

  2. In August 2026, GitHub Copilot gained estimated Share of Search among AI coding tools worldwide, from 4.8% to 5.4%.

  3. In August 2026, OpenAI Codex lost estimated Share of Search among AI coding tools worldwide, from 38.3% to 35.9%.

  4. In August 2026, Claude Code lost estimated Share of Search among AI coding tools worldwide, from 30.8% to 29.5%.

  5. Cline’s estimated Share of Search among AI coding tools worldwide has gained ground for 3 months in a row, from 0.88% to 1.6% in August 2026.

  6. Windsurf’s estimated Share of Search among AI coding tools worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

How is GitHub Copilot measured?

Brandwave collects information about searches that people make online using GitHub Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • copilot github
  • copilot vscode
  • git copilot
  • GitHub Copilot
  • github copilot agent
  • github copilot ai
  • github copilot app
  • github copilot business
  • github copilot certification
  • github copilot chat
  • github copilot cli
  • github copilot coding agent
  • github copilot download
  • github copilot enterprise
  • github copilot extension
  • github copilot free
  • github copilot intellij
  • github copilot price
  • github copilot pricing
  • github copilot pro
  • github copilot student
  • github copilot students
  • github copilot vscode
  • github copilots
  • microsoft github copilot
  • vscode copilot
  • vscode github copilot

How the Brand Demand Index is measured

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Is GitHub Copilot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.