Brandwave

How popular isMicrosoft Surface in search?

In August 2026, there were an estimated 301K branded searches for Microsoft Surface worldwide which is down 18.2% over the last 11 months. Microsoft Surface holds 0.07% estimated Share of Search among tablet brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon97.2%
  2. Apple iPad2%
  3. Lenovo0.64%
  4. Samsung0.1%
  5. Microsoft Surface0.07%
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Which tablet brands compete with Microsoft Surface?

Microsoft Surface against tablet brands worldwide, by month

Share of Search by month for Amazon, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonApple iPadLenovoSamsungMicrosoft Surface
Oct 202597.2%1.9%0.64%0.11%0.09%
Nov 202596.8%2.4%0.64%0.08%0.07%
Dec 202597%2.3%0.53%0.08%0.06%
Jan 202696.9%2.3%0.64%0.09%0.07%
Feb 202696.8%2.3%0.64%0.11%0.09%
Mar 202697.3%1.9%0.64%0.09%0.09%
Apr 202697.2%1.9%0.64%0.1%0.09%
May 202697.7%1.6%0.53%0.08%0.06%
Jun 202697.6%1.6%0.65%0.08%0.09%
Jul 202697.2%2%0.64%0.09%0.07%
Aug 202697.2%2%0.64%0.1%0.07%
Sep 2026—————

  1. 1.Amazon

    97.2%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Apple iPad

    2%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lenovo

    0.64%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Samsung

    0.1%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share 0 points.

  5. 5.Microsoft Surface

    0.07%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft Surface and its closest rivals

How has branded search demand for Microsoft Surface changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Surface worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide held steady, from 0.09% to 0.07%.

How did search popularity change for tablet brands worldwide in August 2026?

  1. Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How is Microsoft Surface measured?

Brandwave collects information about searches that people make online using Microsoft Surface’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • microsoftsurface

How the Brand Demand Index is measured

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