Brandwave

Microsoft Surface vs Razer:Which is searched more?

In September 2026, Razer had more branded searches than Microsoft Surface among laptop brands worldwide. Razer was estimated to have 673K branded searches compared to Microsoft Surface’s 368K, and held a 4.1% Share of Search versus Microsoft Surface’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among laptop brands worldwide in September 2026Which is more popular in search, Microsoft Surface or Razer?
Microsoft Surface2.2%368K searches
vs
Razer4.1%673K searches

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Which is more popular in search, Microsoft Surface or Razer?

Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Surface and Razer among laptop brands worldwide, by month

Share of Search by month for Razer, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSHPRazerMicrosoft Surface
Oct 202528.7%29.1%16.7%11.6%6.3%5.2%2.3%
Nov 202527%30.8%17.7%10.7%5.8%5.8%2.1%
Dec 202528.9%28.9%16%11.6%6.4%6.4%1.9%
Jan 202628.4%29.3%16.5%11.4%6.3%6.3%1.9%
Feb 202631.7%26.7%15.2%12.8%5.7%5.7%2.1%
Mar 202637.7%26%14%10.2%5.6%4.6%2%
Apr 202632.8%27.7%15.8%10.8%5.9%4.9%2.2%
May 202632.2%27.2%17.7%10.6%5.8%4.8%1.7%
Jun 202630.4%29.2%16.3%12%5.4%4.4%2.4%
Jul 202630.6%31.5%14.5%10.1%6.7%4.5%2%
Aug 202633.3%30.1%13.8%11%6%4%1.8%
Sep 202633.8%28.5%14.1%11.1%6.1%4.1%2.2%

How has the Microsoft Surface and Razer comparison changed over the last 12 months?

  • Razer was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among laptop brands worldwide moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for laptop brands worldwide in September 2026?

  1. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Other head-to-heads among laptop brands

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Surface’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Surface

1 branded search term

  • microsoftsurface

Razer

1 branded search term

  • razer

How the Brand Demand Index is measured

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