Brandwave

How popular isRazer in search?

In August 2026, there were an estimated 885K branded searches for Razer worldwide which is down 15.4% over the last 11 months. Razer holds 21.5% estimated Share of Search among gaming mouse brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech42.3%
  2. Razer21.5%
  3. Corsair20.5%
  4. SteelSeries13.5%
  5. Glorious2.2%
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Which gaming mouse brands compete with Razer?

Razer against gaming mouse brands worldwide, by month

Share of Search by month for Logitech, Razer, Corsair, SteelSeries, Glorious. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairSteelSeriesGlorious
Oct 202546.1%22.1%18.1%11.8%1.9%
Nov 202541.6%24%19.5%12.9%2.1%
Dec 202541.7%23.9%19.5%12.9%2.1%
Jan 202639.9%23.1%22.7%12.4%2%
Feb 202641.8%23.9%19.5%12.7%2.1%
Mar 202640.2%22.9%22.6%12.2%2%
Apr 202644.2%21.6%21.1%11.4%1.8%
May 202644%21.7%21.1%11.4%1.8%
Jun 202643.8%21.5%21.4%11.5%1.9%
Jul 202639.2%23.5%23%12.4%2%
Aug 202642.3%21.5%20.5%13.5%2.2%
Sep 2026—————

  1. 1.Logitech

    42.3%

    held 1st · 1.7M estimated branded searches · +20.7% vs prior month · +3.1 points

  2. 2.Razer

    21.5%

    held 2nd · 885K estimated branded searches · +2.4% vs prior month · -2 points

  3. 3.Corsair

    20.5%

    held 3rd · 847K estimated branded searches · +0.08% vs prior month · -2.4 points

  4. 4.SteelSeries

    13.5%

    held 4th · 555K estimated branded searches · +22% vs prior month · +1.1 points

  5. 5.Glorious

    2.2%

    held 5th · 90.3K estimated branded searches · +22.4% vs prior month · +0.2 points

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 885K.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming mouse brands worldwide decreased from 22.1% to 21.5%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming mouse brands worldwide peaked at 24% in November 2025 and was lowest at 21.5% in August 2026.

How did search popularity change for gaming mouse brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among gaming mouse brands worldwide, from 39.2% to 42.3%.

  2. In August 2026, SteelSeries gained estimated Share of Search among gaming mouse brands worldwide, from 12.4% to 13.5%.

  3. In August 2026, Corsair lost estimated Share of Search among gaming mouse brands worldwide, from 23% to 20.5%.

  4. In August 2026, Razer lost estimated Share of Search among gaming mouse brands worldwide, from 23.5% to 21.5%.

Which webcam brands compete with Razer?

Razer against webcam brands worldwide, by month

Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthInsta360LogitechRazerElgatoOBSBOT
Oct 202533%39.9%19.2%7.2%0.71%
Nov 202536%36%20.8%6.4%0.77%
Dec 202535.5%36.5%20.9%6.5%0.63%
Jan 202631.7%38.4%22.2%6.9%0.81%
Feb 202635.2%36.6%20.9%6.5%0.93%
Mar 202635.3%35.8%20.4%7.6%0.92%
Apr 202637.5%37%18.1%6.6%0.8%
May 202641.1%34%16.7%7.4%0.74%
Jun 202642%34.2%16.8%6.2%0.74%
Jul 202643.8%30.4%18.2%6.7%0.96%
Aug 202640.9%34.3%17.4%6.3%1.1%
Sep 2026—————

  1. 1.Insta360

    40.9%

    held 1st · 2.1M estimated branded searches · 0% vs prior month · -2.8 points

  2. 2.Logitech

    34.3%

    held 2nd · 1.7M estimated branded searches · +20.7% vs prior month · +3.9 points

  3. 3.Razer

    17.4%

    held 3rd · 885K estimated branded searches · +2.4% vs prior month · -0.8 points

  4. 4.Elgato

    6.3%

    held 4th · 318K estimated branded searches · 0% vs prior month · -0.4 points

  5. 5.OBSBOT

    1.1%

    held 5th · 55.3K estimated branded searches · +21.2% vs prior month · +0.1 points

Compare search popularity between Razer and its closest rivals

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide decreased from 19.2% to 17.4%.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide peaked at 22.2% in January 2026 and was lowest at 16.7% in May 2026.

How did search popularity change for webcam brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.

  2. In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.

  3. In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.

  4. Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.

  5. Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • gaming mouse razer
  • razer
  • razer com
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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