Brandwave

How popular isRazer in search?

In September 2026, there were an estimated 870K branded searches for Razer worldwide which is down 16.6% over the last 12 months. Razer holds 12.7% estimated Share of Search among wireless keyboard brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dell43.5%
  2. Logitech28.3%
  3. Corsair15.5%
  4. Razer12.7%
  5. HP0.1%
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Which wireless keyboard brands compete with Razer?

Razer against wireless keyboard brands worldwide, by month

Share of Search by month for Dell, Logitech, Corsair, Razer. The figures are in the table below the chart.

View monthly share of search table
MonthDellLogitechCorsairRazerHP
Oct 202543.1%29.9%13.4%13.4%0.11%
Nov 202544.3%26.6%14.5%14.5%0.1%
Dec 202539.6%28.8%15.7%15.7%0.09%
Jan 202639.4%27.3%18.2%14.9%0.1%
Feb 202640.9%28.1%15.4%15.4%0.1%
Mar 202643%25.7%17.1%14.1%0.09%
Apr 202642.1%28.9%15.9%13%0.08%
May 202645.4%27.3%15%12.3%0.08%
Jun 202645.4%27.3%15%12.3%0.08%
Jul 202644.2%25%16.9%13.8%0.11%
Aug 202643.5%28.3%15.5%12.7%0.1%
Sep 202643.5%28.3%15.5%12.7%0.1%

  1. 1.Dell

    43.5%

    Held 1st. 2.3M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Logitech

    28.3%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Corsair

    15.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Razer

    12.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.HP

    0.1%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Razer and its closest rivals

Every comparison with Razer

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 870K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless keyboard brands worldwide decreased from 13.4% to 12.7%.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless keyboard brands worldwide peaked at 15.7% in December 2025 and was lowest at 12.3% in May 2026.

How did search popularity change for wireless keyboard brands worldwide in September 2026?

  1. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  2. Estimated monthly branded searches for HP worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

  4. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

Where does Razer compete?

Razer is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands6th of 74.1%Show ranking
Wireless keyboard brands4th of 512.7%Shown above
Webcam brands3rd of 517.8%Show ranking
Wireless headset brands3rd of 716%Show ranking
Gaming mouse brands2nd of 521.9%Show ranking
Gaming peripheral brands3rd of 617.3%Show ranking
Gaming headset brands2nd of 619%Show ranking
Computer mouse brands3rd of 522.3%Show ranking
Streaming webcam brands2nd of 430.1%Show ranking
Gaming chair brands1st of 641.4%Show ranking
Wireless mouse brands2nd of 344.9%Show ranking

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse razer
  • razer
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

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How the Brand Demand Index is measured

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