Brandwave

Nacon vs Razer:Which is more popular?

In September 2026, Razer had more branded searches than Nacon among game controller brands worldwide. Razer had about 22,900 branded searches, while Nacon had 7,000. Razer made up 0.64% of all game controller brand searches we track, and Nacon accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about game controller brands, Razer appeared in three of the five answers and Nacon in none.

Among game controller brands worldwide in September 2026

Who do people search for more?

Razer, about 3 searches for every 1 for Nacon

Razer 22.9K searchesNacon 7K searches

Who does AI mention more?

Razer, mentioned in 3 of 5 answers, Nacon in 0

Razer in 3 of 5Nacon in 0 of 5

Who does AI recommend more?

Razer, the only one of the two named

Razer first in 2Nacon never named

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Top game controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Razer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nacon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xbox1st
  2. 8BitDo1st
  3. GameSir3rd
  4. PlayStation4th
  5. Razer5th
  6. SCUF–
  7. Backbone–
  8. PowerA–
  9. GuliKit–
  10. +1 more
  11. Nacon–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nacon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Nacon or Razer more popular in search?

This chart shows how often people search Google for Nacon and Razer by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

Nacon and Razer among game controller brands worldwide, by month

Share of searches by month for Razer, Nacon. The figures are in the table below the chart.

View monthly share of searches table
MonthPlayStationXbox8BitDoGameSirSCUFBackbonePowerARazerGuliKitTurtle BeachNaconHORI
Oct 202545.4%26.1%9%7.3%7.6%1.5%1.1%0.78%0.66%0.3%0.21%0.09%
Nov 202546.7%28.5%8.1%5.4%7.4%1.5%0.81%0.61%0.49%0.27%0.19%0.06%
Dec 202548.7%29.2%7.1%5.8%5.3%1.7%0.75%0.62%0.43%0.28%0.16%0.06%
Jan 202645.1%25.5%11.6%7.8%5.8%1.3%0.96%0.72%0.57%0.26%0.19%0.07%
Feb 202640.8%28.5%10.2%8.4%7.7%1.4%1%0.73%0.62%0.28%0.24%0.08%
Mar 202644.4%26.2%9.4%9.4%6.3%1.3%1%0.77%0.69%0.25%0.22%0.08%
Apr 202643.6%26%10.9%8.9%6%1.5%0.95%0.78%0.66%0.29%0.22%0.09%
May 202637.9%29%11.6%9.5%8.1%1.2%0.83%0.72%0.7%0.26%0.23%0.08%
Jun 202643.2%28.7%8.9%8.9%6.6%1.1%0.89%0.59%0.65%0.29%0.18%0.07%
Jul 202642.8%27.7%9.1%9.1%7.4%1.3%0.91%0.69%0.55%0.3%0.18%0.09%
Aug 202641.8%25.7%10.8%10.8%6.6%1.2%0.89%0.67%0.65%0.36%0.21%0.09%
Sep 202648.8%20.5%10.3%10.3%6.3%1.2%0.85%0.64%0.51%0.34%0.2%0.08%

Razer sells other things too, so only its searches that name this product count here, like “razer kishi”.

How has the Nacon and Razer comparison changed over the last 12 months?

3 findings
  • Razer was ahead of Nacon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nacon’s share of searches among game controller brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches held steady at 7K.
  • Across the 12 months ending September 2026, Razer’s share of searches among game controller brands worldwide moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 26.2K to 22.9K.

How did search popularity change for game controller brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Razer worldwide fell 12.6% over 12 measured months, from 26.2K to 22.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nacon’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nacon

2 branded search terms

  • nacon controller
  • nacon revolution

Razer

2 branded search terms

  • razer kishi
  • razer wolverine

How the Brand Demand Index is measured

Other head-to-heads among game controller brands

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