Game controller brands:Which are most popular?

Name: Game controller brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, PlayStation was the most searched game controller brand worldwide, accounting for 48.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Xbox showed up in every answer. Xbox and 8BitDo tied as the most recommended.

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Top game controller brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Xbox appeared every time. Xbox and 8BitDo tied as the most recommended. GameSir was third. SCUF, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Xbox	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PlayStation	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
8BitDo	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
GameSir	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Razer	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Turtle Beach	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
SCUF	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Backbone	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PowerA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
GuliKit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nacon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
HORI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nacon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about game controller brands

5 answers

Asked ChatGPT
“What's the best controller for PC gaming?”
1. 1Xbox
2. 28BitDo
3. 3PlayStation
4. 4Razer
Asked ChatGPT
“Which game controller should I buy?”
1. 1Xbox
2. 2PlayStation
3. 3GameSir
Asked ChatGPT
“What are the best third-party controllers?”
1. 1Xbox
2. 2PlayStation
3. 3GameSir
4. 48BitDo
5. 5Razer
6. 6Turtle Beach
Searched Google, AI Overview
“game controller”
1. 18BitDo
2. 2GameSir
3. 3PlayStation
4. 4Xbox
Searched Google, AI Overview
“best pc controller”
1. 1GameSir
2. 28BitDo
3. 3Razer
4. 4Xbox

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which game controller brands do people search for most?

This chart shows how often people search Google for each game controller brand by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

Share of searches among game controller brands worldwide, by month

Month	PlayStation	Xbox	8BitDo	GameSir	SCUF	Backbone	PowerA	Razer	GuliKit	Turtle Beach	Nacon	HORI
Oct 2025	45.4%	26.1%	9%	7.3%	7.6%	1.5%	1.1%	0.78%	0.66%	0.3%	0.21%	0.09%
Nov 2025	46.7%	28.5%	8.1%	5.4%	7.4%	1.5%	0.81%	0.61%	0.49%	0.27%	0.19%	0.06%
Dec 2025	48.7%	29.2%	7.1%	5.8%	5.3%	1.7%	0.75%	0.62%	0.43%	0.28%	0.16%	0.06%
Jan 2026	45.1%	25.5%	11.6%	7.8%	5.8%	1.3%	0.96%	0.72%	0.57%	0.26%	0.19%	0.07%
Feb 2026	40.8%	28.5%	10.2%	8.4%	7.7%	1.4%	1%	0.73%	0.62%	0.28%	0.24%	0.08%
Mar 2026	44.4%	26.2%	9.4%	9.4%	6.3%	1.3%	1%	0.77%	0.69%	0.25%	0.22%	0.08%
Apr 2026	43.6%	26%	10.9%	8.9%	6%	1.5%	0.95%	0.78%	0.66%	0.29%	0.22%	0.09%
May 2026	37.9%	29%	11.6%	9.5%	8.1%	1.2%	0.83%	0.72%	0.7%	0.26%	0.23%	0.08%
Jun 2026	43.2%	28.7%	8.9%	8.9%	6.6%	1.1%	0.89%	0.59%	0.65%	0.29%	0.18%	0.07%
Jul 2026	42.8%	27.7%	9.1%	9.1%	7.4%	1.3%	0.91%	0.69%	0.55%	0.3%	0.18%	0.09%
Aug 2026	41.8%	25.7%	10.8%	10.8%	6.6%	1.2%	0.89%	0.67%	0.65%	0.36%	0.21%	0.09%
Sep 2026	48.8%	20.5%	10.3%	10.3%	6.3%	1.2%	0.85%	0.64%	0.51%	0.34%	0.2%	0.08%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	PlayStation Sony	48.8%	1.7M	+22.9%	+7 points
2, held 2nd	Xbox Microsoft	20.5%	734K	-16.1%	-5.2 points
3, held 3rd	8BitDo	10.3%	368K	0%	-0.5 points
4, held 4th	GameSir	10.3%	368K	0%	-0.5 points
5, held 5th	SCUF Corsair	6.3%	226K	0%	-0.3 points
6, held 6th	Backbone	1.2%	41.9K	0%	-0.1 points
7, held 7th	PowerA	0.85%	30.3K	0%	0 points
8, held 8th	Razer	0.64%	22.9K	0%	0 points
9, held 9th	GuliKit	0.51%	18.1K	-18.5%	-0.1 points
10, held 10th	Turtle Beach	0.34%	12.1K	0%	0 points
11, held 11th	Nacon	0.2%	7K	0%	0 points
12, held 12th	HORI	0.08%	2.9K	0%	0 points

1.PlayStation
48.8%
Held 1st. 1.7M estimated branded searches, +22.9% vs prior month. Share +7 points.
2.Xbox
20.5%
Held 2nd. 734K estimated branded searches, -16.1% vs prior month. Share -5.2 points.
3.8BitDo
10.3%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.GameSir
10.3%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.SCUF
6.3%
Held 5th. 226K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.Backbone
1.2%
Held 6th. 41.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.PowerA
0.85%
Held 7th. 30.3K estimated branded searches, 0% vs prior month. Share 0 points.
8.Razer
0.64%
Held 8th. 22.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.GuliKit
0.51%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
10.Turtle Beach
0.34%
Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.Nacon
0.2%
Held 11th. 7K estimated branded searches, 0% vs prior month. Share 0 points.
12.HORI
0.08%
Held 12th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

PlayStation, Xbox and 2 other brands sell other things too, so only their searches that name this product count here, like “dualsense”.

Which brand is most popular in search among game controller brands worldwide?

12 brands

In September 2026, PlayStation was the most searched among game controller brands worldwide, with an estimated 1.7M branded searches, 48.8% of all searches for the 12 we track. Xbox is in 2nd place, 28.3 percentage points behind at 20.5%.

Global game controller brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
PlayStation	45.4% → 48.8%	48.8%Sep 2026	37.9%May 2026	1st
Xbox	26.1% → 20.5%	29.2%Dec 2025	20.5%Sep 2026	2nd
8BitDo	9% → 10.3%	11.6%Jan 2026	7.1%Dec 2025	3rd
GameSir	7.3% → 10.3%	10.8%Aug 2026	5.4%Nov 2025	5th → 4th
SCUF	7.6% → 6.3%	8.1%May 2026	5.3%Dec 2025	4th → 5th
Backbone	1.5% → 1.2%	1.7%Dec 2025	1.1%Jun 2026	6th
PowerA	1.1% → 0.85%	1.1%Oct 2025	0.75%Dec 2025	7th
Razer	0.78% → 0.64%	0.78%Oct 2025	0.59%Jun 2026	8th
GuliKit	0.66% → 0.51%	0.7%May 2026	0.43%Dec 2025	9th
Turtle Beach	0.3% → 0.34%	0.36%Aug 2026	0.25%Mar 2026	10th
Nacon	0.21% → 0.2%	0.24%Feb 2026	0.16%Dec 2025	11th
HORI	0.09% → 0.08%	0.09%Jul 2026	0.06%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, PlayStation’s share of searches among game controller brands worldwide increased from 45.4% to 48.8%.
Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide decreased from 26.1% to 20.5%.
Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide increased from 9% to 10.3%.
Across the 12 months ending September 2026, GameSir’s share of searches among game controller brands worldwide increased from 7.3% to 10.3%.
Across the 12 months ending September 2026, SCUF’s share of searches among game controller brands worldwide decreased from 7.6% to 6.3%.
Across the 12 months ending September 2026, PlayStation’s share of searches among game controller brands worldwide peaked at 48.8% in September 2026 and was lowest at 37.9% in May 2026.
Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide peaked at 29.2% in December 2025 and was lowest at 20.5% in September 2026.
Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide peaked at 11.6% in January 2026 and was lowest at 7.1% in December 2025.
Across the 12 months ending September 2026, GameSir’s share of searches among game controller brands worldwide peaked at 10.8% in August 2026 and was lowest at 5.4% in November 2025.
Across the 12 months ending September 2026, SCUF’s share of searches among game controller brands worldwide peaked at 8.1% in May 2026 and was lowest at 5.3% in December 2025.
Across the 12 months ending September 2026, GameSir rose from 5th to 4th among game controller brands worldwide.
Across the 12 months ending September 2026, SCUF fell from 4th to 5th among game controller brands worldwide.
Across the 12 months ending September 2026, Backbone, PowerA, Razer, GuliKit, Turtle Beach, Nacon and HORI held steady: their share of searches among game controller brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for game controller brands worldwide in September 2026?

8 changes

In September 2026, PlayStation gained share of searches among game controller brands worldwide, from 41.8% to 48.8%.
In September 2026, Xbox lost share of searches among game controller brands worldwide, from 25.7% to 20.5%.
In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
In September 2026, GameSir lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for GuliKit worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Backbone worldwide fell 18.2% over 12 measured months, from 51.2K to 41.9K in September 2026.
Estimated monthly branded searches for PowerA worldwide fell 18.1% over 12 measured months, from 37K to 30.3K in September 2026.

How are branded searches counted for game controller brands?

19 search terms

Each brand's share of searches among game controller brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.