How popular isTurtle Beach?
In September 2026, people searched for Turtle Beach by name about 374,000 times worldwide, about the same as the previous year. These searches made up 0.34% of all global game controller brand searches, placing Turtle Beach tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about game controller brands, Turtle Beach appeared in one of the five answers.
Turtle Beach is the tenth most searched of 12 competitors and not listed in any AI answer.
PlayStationShare of searches 48.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
XboxShare of searches 20.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
8BitDoShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GameSirShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Turtle BeachShare of searches 0.34%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top game controller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Turtle Beach was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GuliKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about game controller brands
5 answers
Asked ChatGPT
“What's the best controller for PC gaming?”
Asked ChatGPT
“Which game controller should I buy?”
Asked ChatGPT
“What are the best third-party controllers?”
Searched Google, AI Overview
“game controller”
Searched Google, AI Overview
“best pc controller”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which game controller brands compete with Turtle Beach?
Share of searches by month for PlayStation, Xbox, 8BitDo, GameSir, SCUF, Turtle Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | PlayStation | Xbox | 8BitDo | GameSir | SCUF | Backbone | PowerA | Razer | GuliKit | Turtle Beach | Nacon | HORI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 26.1% | 9% | 7.3% | 7.6% | 1.5% | 1.1% | 0.78% | 0.66% | 0.3% | 0.21% | 0.09% |
| Nov 2025 | 46.7% | 28.5% | 8.1% | 5.4% | 7.4% | 1.5% | 0.81% | 0.61% | 0.49% | 0.27% | 0.19% | 0.06% |
| Dec 2025 | 48.7% | 29.2% | 7.1% | 5.8% | 5.3% | 1.7% | 0.75% | 0.62% | 0.43% | 0.28% | 0.16% | 0.06% |
| Jan 2026 | 45.1% | 25.5% | 11.6% | 7.8% | 5.8% | 1.3% | 0.96% | 0.72% | 0.57% | 0.26% | 0.19% | 0.07% |
| Feb 2026 | 40.8% | 28.5% | 10.2% | 8.4% | 7.7% | 1.4% | 1% | 0.73% | 0.62% | 0.28% | 0.24% | 0.08% |
| Mar 2026 | 44.4% | 26.2% | 9.4% | 9.4% | 6.3% | 1.3% | 1% | 0.77% | 0.69% | 0.25% | 0.22% | 0.08% |
| Apr 2026 | 43.6% | 26% | 10.9% | 8.9% | 6% | 1.5% | 0.95% | 0.78% | 0.66% | 0.29% | 0.22% | 0.09% |
| May 2026 | 37.9% | 29% | 11.6% | 9.5% | 8.1% | 1.2% | 0.83% | 0.72% | 0.7% | 0.26% | 0.23% | 0.08% |
| Jun 2026 | 43.2% | 28.7% | 8.9% | 8.9% | 6.6% | 1.1% | 0.89% | 0.59% | 0.65% | 0.29% | 0.18% | 0.07% |
| Jul 2026 | 42.8% | 27.7% | 9.1% | 9.1% | 7.4% | 1.3% | 0.91% | 0.69% | 0.55% | 0.3% | 0.18% | 0.09% |
| Aug 2026 | 41.8% | 25.7% | 10.8% | 10.8% | 6.6% | 1.2% | 0.89% | 0.67% | 0.65% | 0.36% | 0.21% | 0.09% |
| Sep 2026 | 48.8% | 20.5% | 10.3% | 10.3% | 6.3% | 1.2% | 0.85% | 0.64% | 0.51% | 0.34% | 0.2% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 1.7M | +22.9% | +7 points | |
| 2, held 2nd | 20.5% | 734K | -16.1% | -5.2 points | |
| 3, held 3rd | 10.3% | 368K | 0% | -0.5 points | |
| 4, held 4th | 10.3% | 368K | 0% | -0.5 points | |
| 5, held 5th | 6.3% | 226K | 0% | -0.3 points | |
| 6, held 6th | 1.2% | 41.9K | 0% | -0.1 points | |
| 7, held 7th | 0.85% | 30.3K | 0% | 0 points | |
| 8, held 8th | 0.64% | 22.9K | 0% | 0 points | |
| 9, held 9th | 0.51% | 18.1K | -18.5% | -0.1 points | |
| 10, held 10th | 0.34% | 12.1K | 0% | 0 points | |
| 11, held 11th | 0.2% | 7K | 0% | 0 points | |
| 12, held 12th | 0.08% | 2.9K | 0% | 0 points |
48.8%
Held 1st. 1.7M estimated branded searches, +22.9% vs prior month. Share +7 points.
2.
Xbox20.5%
Held 2nd. 734K estimated branded searches, -16.1% vs prior month. Share -5.2 points.
3.
8BitDo10.3%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
GameSir10.3%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
SCUF6.3%
Held 5th. 226K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Backbone1.2%
Held 6th. 41.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
PowerA0.85%
Held 7th. 30.3K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Razer0.64%
Held 8th. 22.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
GuliKit0.51%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
10.
Turtle Beach0.34%
Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Nacon0.2%
Held 11th. 7K estimated branded searches, 0% vs prior month. Share 0 points.
12.
HORI0.08%
Held 12th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Turtle Beach, PlayStation and 2 other brands sell other things too, so only their searches that name this product count here, like “turtle beach controller”.
Compare popularity between Turtle Beach and its closest rivals
Every comparison with Turtle Beach
26 comparisons
- Corsair vs Turtle Beach
- HyperX vs Turtle Beach
- SteelSeries vs Turtle Beach
- Jabra vs Turtle Beach
- Logitech vs Turtle Beach
- Audeze vs Turtle Beach
- Sony vs Turtle Beach
- 8BitDo vs Turtle Beach
- Backbone vs Turtle Beach
- GameSir vs Turtle Beach
- GuliKit vs Turtle Beach
- PlayStation vs Turtle Beach
- PowerA vs Turtle Beach
- Razer vs Turtle Beach
- SCUF vs Turtle Beach
- Turtle Beach vs Xbox
- Nacon vs Turtle Beach
- Astro Gaming vs Turtle Beach
- HORI vs Turtle Beach
- Bose vs Turtle Beach
- Honeycomb vs Turtle Beach
- Moza vs Turtle Beach
- Thrustmaster vs Turtle Beach
- Turtle Beach vs Virpil
- Turtle Beach vs VKB
- Turtle Beach vs WINWING
How has branded search demand for Turtle Beach changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Turtle Beach worldwide held steady, from 372K to 374K.
- Across the 12 months ending September 2026, Turtle Beach’s share of searches among game controller brands worldwide held steady, from 0.3% to 0.34%.
How did search popularity change for game controller brands worldwide in September 2026?
6 changes
In September 2026, PlayStation gained share of searches among game controller brands worldwide, from 41.8% to 48.8%.
In September 2026, Xbox lost share of searches among game controller brands worldwide, from 25.7% to 20.5%.
In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
In September 2026, GameSir lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for GuliKit worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are Turtle Beach’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- turtle beach
- turtle beach controller
- turtle beach headset
- turtlebeach
- velocityone flight
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Where does Turtle Beach compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Game controller brands | 10th of 12 | 0.34% | Shown above |
| Gaming peripheral brands | 5th of 6 | 12.2% | Show ranking |
| Gaming headset brands | 3rd of 7 | 25.2% | Show ranking |
| Wireless headset brands | 2nd of 9 | 28.7% | Show ranking |
| Flight sim controller brands | 8th of 8 | 0.52% | Show ranking |
Is Turtle Beach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.