Brandwave

HORI vs Turtle Beach:Which is more popular?

In September 2026, Turtle Beach had more branded searches than HORI among game controller brands worldwide. Turtle Beach had about 12,100 branded searches, while HORI had 2,900. Turtle Beach made up 0.34% of all game controller brand searches we track, and HORI accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about game controller brands, Turtle Beach appeared in one of the five answers and HORI in none.

Among game controller brands worldwide in September 2026

Who do people search for more?

Turtle Beach, about 4 searches for every 1 for HORI

Turtle Beach 12.1K searchesHORI 2.9K searches

Who does AI mention more?

Turtle Beach, mentioned in 1 of 5 answers, HORI in 0

Turtle Beach in 1 of 5HORI in 0 of 5

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Top game controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Turtle Beach was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HORI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xbox1st
  2. 8BitDo1st
  3. GameSir3rd
  4. PlayStation4th
  5. Razer5th
  6. SCUF–
  7. Backbone–
  8. PowerA–
  9. GuliKit–
  10. +2 more
  11. HORI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xbox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8BitDo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GameSir4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Razer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turtle Beach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SCUF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backbone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about game controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is HORI or Turtle Beach more popular in search?

This chart shows how often people search Google for HORI and Turtle Beach by name. Each line represents a brand's share of searches for all 12 game controller brands we track, month by month, from English-language searches worldwide.

HORI and Turtle Beach among game controller brands worldwide, by month

Share of searches by month for Turtle Beach, HORI. The figures are in the table below the chart.

View monthly share of searches table
MonthPlayStationXbox8BitDoGameSirSCUFBackbonePowerARazerGuliKitTurtle BeachNaconHORI
Oct 202545.4%26.1%9%7.3%7.6%1.5%1.1%0.78%0.66%0.3%0.21%0.09%
Nov 202546.7%28.5%8.1%5.4%7.4%1.5%0.81%0.61%0.49%0.27%0.19%0.06%
Dec 202548.7%29.2%7.1%5.8%5.3%1.7%0.75%0.62%0.43%0.28%0.16%0.06%
Jan 202645.1%25.5%11.6%7.8%5.8%1.3%0.96%0.72%0.57%0.26%0.19%0.07%
Feb 202640.8%28.5%10.2%8.4%7.7%1.4%1%0.73%0.62%0.28%0.24%0.08%
Mar 202644.4%26.2%9.4%9.4%6.3%1.3%1%0.77%0.69%0.25%0.22%0.08%
Apr 202643.6%26%10.9%8.9%6%1.5%0.95%0.78%0.66%0.29%0.22%0.09%
May 202637.9%29%11.6%9.5%8.1%1.2%0.83%0.72%0.7%0.26%0.23%0.08%
Jun 202643.2%28.7%8.9%8.9%6.6%1.1%0.89%0.59%0.65%0.29%0.18%0.07%
Jul 202642.8%27.7%9.1%9.1%7.4%1.3%0.91%0.69%0.55%0.3%0.18%0.09%
Aug 202641.8%25.7%10.8%10.8%6.6%1.2%0.89%0.67%0.65%0.36%0.21%0.09%
Sep 202648.8%20.5%10.3%10.3%6.3%1.2%0.85%0.64%0.51%0.34%0.2%0.08%

Turtle Beach sells other things too, so only its searches that name this product count here, like “turtle beach controller”.

How has the HORI and Turtle Beach comparison changed over the last 12 months?

3 findings
  • Turtle Beach was ahead of HORI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HORI’s share of searches among game controller brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Turtle Beach’s share of searches among game controller brands worldwide moved from 0.3% to 0.34%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for game controller brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HORI’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HORI

1 branded search term

  • hori controller

Turtle Beach

1 branded search term

  • turtle beach controller

How the Brand Demand Index is measured

Other head-to-heads among game controller brands

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