How popular isTurtle Beach in search?
In August 2026, there were an estimated 301K branded searches for Turtle Beach worldwide which held steady over the last 11 months. Turtle Beach holds 8% estimated Share of Search among gaming headset brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Logitech46.1%
Razer23.4%SteelSeries14.7%
Turtle Beach8%
HyperX6.5%
Astro Gaming1.3%
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Which gaming headset brands compete with Turtle Beach?
Share of Search by month for Logitech, Razer, SteelSeries, Turtle Beach, HyperX. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | Turtle Beach | HyperX | Astro Gaming |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 23.9% | 12.7% | 6.9% | 5.6% | 1.2% |
| Nov 2025 | 45.7% | 26.3% | 14.1% | 6.2% | 6.2% | 1.3% |
| Dec 2025 | 45.2% | 25.9% | 13.9% | 7.5% | 6.2% | 1.3% |
| Jan 2026 | 45.7% | 26.5% | 14.2% | 6.3% | 6.3% | 1.1% |
| Feb 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Mar 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Apr 2026 | 48.9% | 23.9% | 12.6% | 6.8% | 6.8% | 1.1% |
| May 2026 | 48.8% | 24% | 12.6% | 6.8% | 6.8% | 0.98% |
| Jun 2026 | 47.8% | 23.4% | 12.5% | 8.3% | 6.8% | 1.1% |
| Jul 2026 | 43.1% | 25.8% | 13.6% | 9% | 7.3% | 1.2% |
| Aug 2026 | 46.1% | 23.4% | 14.7% | 8% | 6.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 1.7M | +20.7% | +3 points | |
| 2, held 2nd | 23.4% | 885K | +2.4% | -2.4 points | |
| 3, held 3rd | 14.7% | 555K | +22% | +1.1 points | |
| 4, held 4th | 8% | 301K | 0% | -1 points | |
| 5, held 5th | 6.5% | 246K | 0% | -0.8 points | |
| 6, held 6th | 1.3% | 48.6K | +18% | +0.1 points |
1.
Logitech46.1%
Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +3 points.
2.
Razer23.4%
Held 2nd. 885K estimated branded searches, +2.4% vs prior month. Share -2.4 points.
14.7%
Held 3rd. 555K estimated branded searches, +22% vs prior month. Share +1.1 points.
8%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.
5.
HyperX6.5%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.8 points.
1.3%
Held 6th. 48.6K estimated branded searches, +18% vs prior month. Share +0.1 points.
Compare search popularity between Turtle Beach and its closest rivals
How has branded search demand for Turtle Beach changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Beach worldwide held steady at 301K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide increased from 6.9% to 8%.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide peaked at 9% in July 2026 and was lowest at 6.2% in November 2025.
How did search popularity change for gaming headset brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.
In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.
In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.
In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.
How is Turtle Beach measured?
Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- turtle beach
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