SteelSeries vs Turtle Beach:Which is more popular by branded search?
In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming headset brands worldwide. SteelSeries was estimated to have 555K branded searches compared to Turtle Beach’s 301K, and held a 14.7% Share of Search versus Turtle Beach’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SteelSeries or Turtle Beach?
Compare the gaming headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SteelSeries, Turtle Beach. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | SteelSeries | Turtle Beach | HyperX | Astro Gaming |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 23.9% | 12.7% | 6.9% | 5.6% | 1.2% |
| Nov 2025 | 45.7% | 26.3% | 14.1% | 6.2% | 6.2% | 1.3% |
| Dec 2025 | 45.2% | 25.9% | 13.9% | 7.5% | 6.2% | 1.3% |
| Jan 2026 | 45.7% | 26.5% | 14.2% | 6.3% | 6.3% | 1.1% |
| Feb 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Mar 2026 | 45.4% | 25.9% | 13.8% | 7.5% | 6.1% | 1.2% |
| Apr 2026 | 48.9% | 23.9% | 12.6% | 6.8% | 6.8% | 1.1% |
| May 2026 | 48.8% | 24% | 12.6% | 6.8% | 6.8% | 0.98% |
| Jun 2026 | 47.8% | 23.4% | 12.5% | 8.3% | 6.8% | 1.1% |
| Jul 2026 | 43.1% | 25.8% | 13.6% | 9% | 7.3% | 1.2% |
| Aug 2026 | 46.1% | 23.4% | 14.7% | 8% | 6.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the SteelSeries and Turtle Beach comparison changed over the last 12 months?
3 findings
- SteelSeries was ahead of Turtle Beach in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 557K to 555K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for gaming headset brands worldwide in August 2026?
2 changes
In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using SteelSeries’ and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SteelSeries
4 branded search terms
- gaming mouse steelseries
- steelseries
- steelseries aerox
- steelseries com
Turtle Beach
1 branded search term
- turtle beach
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