Brandwave

Gaming peripheral brands:Which are searched most?

In September 2026, Logitech was the most searched among gaming peripheral brands worldwide, with an estimated 1.7M branded searches and 36% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech36%
  2. Razer18.1%
  3. Corsair17.6%
  4. HyperX11.3%
  5. SteelSeries9.5%
  6. Turtle Beach7.5%

Follow gaming peripheral brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the gaming peripheral brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gaming peripheral brands worldwide, by month

Share of Search by month for Logitech, Razer, Corsair, HyperX, SteelSeries, Turtle Beach. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairHyperXSteelSeriesTurtle Beach
Oct 202538.1%19%15.6%10.5%10.2%6.6%
Nov 202534.2%20.2%16.4%12.1%10.8%6.2%
Dec 202533.7%19.9%16.3%11.9%10.7%7.5%
Jan 202633.7%19.9%19.5%10.4%10.6%5.9%
Feb 202634.7%20.1%16.4%11%10.8%7%
Mar 202633.7%19.5%19.2%10.6%10.4%6.6%
Apr 202637.1%18%17.9%11%9.7%6.3%
May 202636.9%18.3%17.9%10.9%9.7%6.3%
Jun 202636.1%17.8%17.8%11.4%9.6%7.4%
Jul 202631.9%19.2%18.8%12.1%10.1%7.8%
Aug 202635.2%18%17.2%11%11.3%7.4%
Sep 202636%18.1%17.6%11.3%9.5%7.5%

This month’s ranking, September 2026

  1. 1.Logitech

    36%

    Held 1st. 1.7M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Razer

    18.1%

    Held 2nd. 870K estimated branded searches, -1.4% vs prior month. Share +0.2 points.

  3. 3.Corsair

    17.6%

    Held 3rd. 844K estimated branded searches, -0.08% vs prior month. Share +0.4 points.

  4. 4.HyperX

    11.3%

    Moved from 5th to 4th. 541K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.SteelSeries

    9.5%

    Moved from 4th to 5th. 455K estimated branded searches, -18% vs prior month. Share -1.8 points.

  6. 6.Turtle Beach

    7.5%

    Held 6th. 362K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among gaming peripheral brands worldwide?

In September 2026, Logitech was the most searched among gaming peripheral brands worldwide, with an estimated 1.7M branded searches and 36% estimated Share of Search within this set. Razer is in 2nd place, 17.9 percentage points behind at 18.1% Share of Search.

Global gaming peripheral brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Logitech38.1% → 36%38.1%Oct 202531.9%Jul 20261st
Razer19% → 18.1%20.2%Nov 202517.8%Jun 20262nd
Corsair15.6% → 17.6%19.5%Jan 202615.6%Oct 20253rd
HyperX10.5% → 11.3%12.1%Nov 202510.4%Jan 20264th
SteelSeries10.2% → 9.5%11.3%Aug 20269.5%Sep 20265th
Turtle Beach6.6% → 7.5%7.8%Jul 20265.9%Jan 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among gaming peripheral brands worldwide decreased from 38.1% to 36%.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide decreased from 19% to 18.1%.
  • Across the 12 months ending September 2026, Corsair’s estimated Share of Search among gaming peripheral brands worldwide increased from 15.6% to 17.6%.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide increased from 10.5% to 11.3%.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide decreased from 10.2% to 9.5%.
  • Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide increased from 6.6% to 7.5%.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among gaming peripheral brands worldwide peaked at 38.1% in October 2025 and was lowest at 31.9% in July 2026.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among gaming peripheral brands worldwide peaked at 20.2% in November 2025 and was lowest at 17.8% in June 2026.
  • Across the 12 months ending September 2026, Corsair’s estimated Share of Search among gaming peripheral brands worldwide peaked at 19.5% in January 2026 and was lowest at 15.6% in October 2025.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide peaked at 12.1% in November 2025 and was lowest at 10.4% in January 2026.
  • Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands worldwide peaked at 11.3% in August 2026 and was lowest at 9.5% in September 2026.
  • Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands worldwide peaked at 7.8% in July 2026 and was lowest at 5.9% in January 2026.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. In September 2026, Logitech gained estimated Share of Search among gaming peripheral brands worldwide, from 35.2% to 36%.

  2. In September 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands worldwide, from 11.3% to 9.5%.

  3. In September 2026, HyperX rose from 5th to 4th among gaming peripheral brands worldwide.

  4. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free