Brandwave

How popular isHyperX in search?

In September 2026, there were an estimated 541K branded searches for HyperX worldwide which is down 6.2% over the last 12 months. HyperX holds 13.9% estimated Share of Search among gaming peripheral brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech38.5%
  2. Corsair21.1%
  3. Razer17.3%
  4. HyperX13.9%
  5. Turtle Beach9.3%
  6. SteelSeries0.05%
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Which gaming peripheral brands compete with HyperX?

HyperX against gaming peripheral brands worldwide, by month

Share of Search by month for Logitech, Corsair, Razer, HyperX, Turtle Beach. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairRazerHyperXTurtle BeachSteelSeries
Oct 202541.4%18.6%18.6%13.1%8.2%0.05%
Nov 202536.7%20.1%20.1%15.2%7.9%0.06%
Dec 202536.1%19.7%19.7%14.9%9.4%0.06%
Jan 202636%24%19.6%13%7.4%0.06%
Feb 202636.8%20.2%20.2%13.9%8.9%0.06%
Mar 202635.4%23.6%19.4%13.3%8.3%0.04%
Apr 202639.4%21.6%17.7%13.5%7.8%0.05%
May 202639.4%21.6%17.7%13.5%7.8%0.04%
Jun 202638.6%21.2%17.3%13.9%9%0.04%
Jul 202633.8%22.8%18.6%15%9.7%0.04%
Aug 202638.5%21.1%17.3%13.9%9.3%0.05%
Sep 202638.5%21.1%17.3%13.9%9.3%0.05%

  1. 1.Logitech

    38.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Corsair

    21.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Razer

    17.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.HyperX

    13.9%

    Held 4th. 541K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Turtle Beach

    9.3%

    Held 5th. 362K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SteelSeries

    0.05%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HyperX and its closest rivals

Every comparison with HyperX

How has branded search demand for HyperX changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HyperX worldwide fell from 577K to 541K.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide increased from 13.1% to 13.9%.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among gaming peripheral brands worldwide peaked at 15.2% in November 2025 and was lowest at 13% in January 2026.

How did search popularity change for gaming peripheral brands worldwide in September 2026?

  1. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  3. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Where does HyperX compete?

HyperX is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wireless headset brands4th of 712.9%Show ranking
Gaming peripheral brands4th of 613.9%Shown above
Gaming headset brands3rd of 615.3%Show ranking
Wrist rest brands3rd of 617.1%Show ranking
Headset stand brands3rd of 517.1%Show ranking
Podcast microphone brands1st of 633.6%Show ranking
Boom arm brands1st of 646.4%Show ranking

How is HyperX measured?

Brandwave collects information about searches that people make online using HyperX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cloud 2
  • hyperx cloud 3

Do you work for HyperX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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