Brandwave

Microphone brands:Which brands are most popular in search?

In August 2026, Audio-Technica was the most searched among microphone brands worldwide, with an estimated 282K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica40.7%
  2. Shure15.9%
  3. Blue15.7%
  4. Sennheiser14.5%
  5. AKG13.1%
  6. RODE0.07%

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Share of SearchLeaderboard

Compare the microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among microphone brands worldwide, by month

Share of Search by month for Audio-Technica, Shure, Blue, Sennheiser, AKG. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaShureBlueSennheiserAKGRODE
Oct 202542.4%17%13.7%15.4%11.4%0.07%
Nov 202544.1%14.5%13.7%15.9%11.8%0.08%
Dec 202544.7%14.9%14.6%13.6%12.2%0.08%
Jan 202645%15%14.7%13%12.2%0.1%
Feb 202640.7%18.4%14.8%13.7%12.3%0.08%
Mar 202638.4%18.4%14.8%15.9%12.3%0.1%
Apr 202639.5%19.7%13.4%14%13.2%0.09%
May 202638.7%19%14.8%14.8%12.7%0.07%
Jun 202641.9%16.4%13.2%14.9%13.5%0.07%
Jul 202641.6%15.8%15.1%14.4%13%0.06%
Aug 202640.7%15.9%15.7%14.5%13.1%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Audio-Technica

    40.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.9 points.

  2. 2.Shure

    15.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Blue

    15.7%

    Held 3rd. 109K estimated branded searches, +3.1% vs prior month. Share +0.6 points.

  4. 4.Sennheiser

    14.5%

    Held 4th. 100K estimated branded searches, +0.09% vs prior month. Share +0.1 points.

  5. 5.AKG

    13.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.RODE

    0.07%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among microphone brands worldwide?

In August 2026, Audio-Technica was the most searched among microphone brands worldwide, with an estimated 282K branded searches and 40.7% estimated Share of Search within this set. Shure is in 2nd place, 24.8 percentage points behind at 15.9% Share of Search.

Global microphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Audio-Technica42.4% → 40.7%45%Jan 202638.4%Mar 20261st
Shure17% → 15.9%19.7%Apr 202614.5%Nov 20252nd
Blue13.7% → 15.7%15.7%Aug 202613.2%Jun 20264th → 3rd
Sennheiser15.4% → 14.5%15.9%Mar 202613%Jan 20263rd → 4th
AKG11.4% → 13.1%13.5%Jun 202611.4%Oct 20255th
RODE0.07%0.1%Mar 20260.06%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide decreased from 42.4% to 40.7%.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands worldwide decreased from 17% to 15.9%.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide increased from 13.7% to 15.7%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands worldwide decreased from 15.4% to 14.5%.
  • Across the 11 months ending August 2026, AKG’s estimated Share of Search among microphone brands worldwide increased from 11.4% to 13.1%.
  • Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide peaked at 45% in January 2026 and was lowest at 38.4% in March 2026.
  • Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands worldwide peaked at 19.7% in April 2026 and was lowest at 14.5% in November 2025.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide peaked at 15.7% in August 2026 and was lowest at 13.2% in June 2026.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands worldwide peaked at 15.9% in March 2026 and was lowest at 13% in January 2026.
  • Across the 11 months ending August 2026, AKG’s estimated Share of Search among microphone brands worldwide peaked at 13.5% in June 2026 and was lowest at 11.4% in October 2025.
  • Across the 11 months ending August 2026, Blue rose from 4th to 3rd among microphone brands worldwide.
  • Across the 11 months ending August 2026, Sennheiser fell from 3rd to 4th among microphone brands worldwide.
  • Across the 11 months ending August 2026, RODE held steady: its estimated Share of Search among microphone brands worldwide moved less than 0.5 percentage points.

How did search popularity change for microphone brands worldwide in August 2026?

  1. In August 2026, Blue gained estimated Share of Search among microphone brands worldwide, from 15.1% to 15.7%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%.

  3. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  4. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

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