Blue vs HyperX:Which is more popular by branded search?
In August 2026, HyperX had more branded searches than Blue among podcast microphone brands worldwide. HyperX was estimated to have 246K branded searches compared to Blue’s 109K, and held a 26% Share of Search versus Blue’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or HyperX?
Compare the podcast microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HyperX, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | HyperX | Samson | Shure | Blue | RODE |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 23.9% | 19.6% | 13.1% | 10.6% | 0.06% |
| Nov 2025 | 35% | 25.6% | 17.1% | 11.5% | 10.9% | 0.06% |
| Dec 2025 | 33.2% | 24.7% | 20.2% | 11.1% | 10.8% | 0.06% |
| Jan 2026 | 34.4% | 25.6% | 17.1% | 11.5% | 11.3% | 0.07% |
| Feb 2026 | 30.1% | 24.9% | 20.3% | 13.6% | 11% | 0.06% |
| Mar 2026 | 26.3% | 22.9% | 28% | 12.6% | 10.1% | 0.07% |
| Apr 2026 | 19.1% | 17.4% | 47.5% | 9.5% | 6.5% | 0.04% |
| May 2026 | 27.3% | 24.4% | 24.4% | 13.4% | 10.4% | 0.05% |
| Jun 2026 | 30.4% | 26.5% | 21.7% | 11.9% | 9.6% | 0.05% |
| Jul 2026 | 30.4% | 25.8% | 21.1% | 11.6% | 11.1% | 0.04% |
| Aug 2026 | 29.7% | 26% | 21.2% | 11.6% | 11.5% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blue and HyperX comparison changed over the last 12 months?
3 findings
- HyperX was ahead of Blue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among podcast microphone brands worldwide moved from 10.6% to 11.5%, and its estimated monthly branded searches held steady at 109K.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among podcast microphone brands worldwide moved from 23.9% to 26%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for podcast microphone brands worldwide in August 2026?
0 changes
Neither Blue nor HyperX moved beyond provider rounding among podcast microphone brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and HyperX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.