Brandwave

How popular isBlue in search?

In August 2026, there were an estimated 109K branded searches for Blue worldwide which held steady over the last 11 months. Blue holds 15.7% estimated Share of Search among microphone brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica40.7%
  2. Shure15.9%
  3. Blue15.7%
  4. Sennheiser14.5%
  5. AKG13.1%
  6. RODE0.07%
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Which microphone brands compete with Blue?

Blue against microphone brands worldwide, by month

Share of Search by month for Audio-Technica, Shure, Blue, Sennheiser, AKG. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaShureBlueSennheiserAKGRODE
Oct 202542.4%17%13.7%15.4%11.4%0.07%
Nov 202544.1%14.5%13.7%15.9%11.8%0.08%
Dec 202544.7%14.9%14.6%13.6%12.2%0.08%
Jan 202645%15%14.7%13%12.2%0.1%
Feb 202640.7%18.4%14.8%13.7%12.3%0.08%
Mar 202638.4%18.4%14.8%15.9%12.3%0.1%
Apr 202639.5%19.7%13.4%14%13.2%0.09%
May 202638.7%19%14.8%14.8%12.7%0.07%
Jun 202641.9%16.4%13.2%14.9%13.5%0.07%
Jul 202641.6%15.8%15.1%14.4%13%0.06%
Aug 202640.7%15.9%15.7%14.5%13.1%0.07%
Sep 2026——————

  1. 1.Audio-Technica

    40.7%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share -0.9 points.

  2. 2.Shure

    15.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Blue

    15.7%

    Held 3rd. 109K estimated branded searches, +3.1% vs prior month. Share +0.6 points.

  4. 4.Sennheiser

    14.5%

    Held 4th. 100K estimated branded searches, +0.09% vs prior month. Share +0.1 points.

  5. 5.AKG

    13.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.RODE

    0.07%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Blue and its closest rivals

How has branded search demand for Blue changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blue worldwide held steady at 109K.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide increased from 13.7% to 15.7%.
  • Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide peaked at 15.7% in August 2026 and was lowest at 13.2% in June 2026.
  • Across the 11 months ending August 2026, Blue rose from 4th to 3rd among microphone brands worldwide.

How did search popularity change for microphone brands worldwide in August 2026?

  1. In August 2026, Blue gained estimated Share of Search among microphone brands worldwide, from 15.1% to 15.7%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%.

  3. Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  4. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  5. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

Where does Blue compete?

Blue is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Podcast microphone brands5th of 611.5%Show ranking
Microphone brands3rd of 615.7%Shown above

How is Blue measured?

Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue microphone
  • blue yeti

Do you work for Blue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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