Blue vs Yellowtec:Which is more popular?
In September 2026, Blue had more branded searches than Yellowtec among boom arm brands worldwide. Blue had about 88,800 branded searches, while Yellowtec had 2,400. Blue made up 8.7% of all boom arm brand searches we track, and Yellowtec accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about boom arm brands, Blue appeared in three of the five answers and Yellowtec in two. Yellowtec was mentioned before Blue in two out of three answers that named either.
Who do people search for more?
Blue, about 37 searches for every 1 for Yellowtec
Who does AI mention more?
Blue, mentioned in 3 of 5 answers, Yellowtec in 2
Who does AI recommend more?
Yellowtec, named ahead of Blue in 2 of 3 answers
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Top boom arm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blue was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yellowtec was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yellowtec was listed before Blue in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shure4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RODE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blue3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yellowtec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boom arm brands
5 answers
Asked ChatGPT
“Which boom arm brand should I buy?”
Asked ChatGPT
“What are the best boom arm brands?”
Asked ChatGPT
“What's the best boom arm brand for a home studio?”
Searched Google, AI Overview
“mic boom arm”
Searched Google, AI Overview
“microphone boom arm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blue or Yellowtec more popular in search?
This chart shows how often people search Google for Blue and Yellowtec by name. Each line represents a brand's share of searches for all six boom arm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blue, Yellowtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | HyperX | Shure | RODE | Blue | Yellowtec | Elgato |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 20% | 15.8% | 10.1% | 0.18% | 0.07% |
| Nov 2025 | 58.4% | 16.5% | 15% | 9.9% | 0.15% | 0.08% |
| Dec 2025 | 59.5% | 16.8% | 13.1% | 10.4% | 0.15% | 0.08% |
| Jan 2026 | 55.9% | 18.2% | 14.4% | 11.2% | 0.2% | 0.07% |
| Feb 2026 | 53.4% | 20.4% | 15.7% | 10.3% | 0.18% | 0.07% |
| Mar 2026 | 53.4% | 20.4% | 15.7% | 10.3% | 0.18% | 0.07% |
| Apr 2026 | 52.8% | 20.7% | 16.9% | 9.4% | 0.16% | 0.07% |
| May 2026 | 52.9% | 20.9% | 16.7% | 9.1% | 0.3% | 0.07% |
| Jun 2026 | 55.5% | 18.3% | 16.7% | 9.1% | 0.2% | 0.07% |
| Jul 2026 | 54.4% | 18.2% | 16.6% | 10.6% | 0.19% | 0.07% |
| Aug 2026 | 53.4% | 19.2% | 16.4% | 10.7% | 0.19% | 0.07% |
| Sep 2026 | 53.2% | 21.6% | 16.2% | 8.7% | 0.24% | 0.07% |
How has the Blue and Yellowtec comparison changed over the last 12 months?
3 findings
- Blue was ahead of Yellowtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s share of searches among boom arm brands worldwide moved from 10.1% to 8.7%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, Yellowtec’s share of searches among boom arm brands worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for boom arm brands worldwide in September 2026?
2 changes
In September 2026, Blue lost share of searches among boom arm brands worldwide, from 10.7% to 8.7%.
Estimated monthly branded searches for Yellowtec worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blue’s and Yellowtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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