Brandwave

How popular isYellowtec?

In September 2026, people searched for Yellowtec by name about 2,400 times worldwide, a 26.3% increase from the previous year. These searches made up 0.24% of all global boom arm brand searches, placing Yellowtec fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about boom arm brands, Yellowtec appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Yellowtec is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. HyperXShare of searches 53.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ShureShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. RODEShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BlueShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. YellowtecShare of searches 0.24%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top boom arm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yellowtec was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yellowtec is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elgato1st
  2. RODE2nd
  3. Shure3rd
  4. Yellowtec4th
  5. Blue5th
  6. HyperX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shure4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RODE3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellowtec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HyperX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boom arm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which boom arm brands compete with Yellowtec?

Yellowtec against boom arm brands worldwide, by month

Share of searches by month for HyperX, Shure, RODE, Blue, Yellowtec. The figures are in the table below the chart.

View monthly share of searches table
MonthHyperXShureRODEBlueYellowtecElgato
Oct 202553.8%20%15.8%10.1%0.18%0.07%
Nov 202558.4%16.5%15%9.9%0.15%0.08%
Dec 202559.5%16.8%13.1%10.4%0.15%0.08%
Jan 202655.9%18.2%14.4%11.2%0.2%0.07%
Feb 202653.4%20.4%15.7%10.3%0.18%0.07%
Mar 202653.4%20.4%15.7%10.3%0.18%0.07%
Apr 202652.8%20.7%16.9%9.4%0.16%0.07%
May 202652.9%20.9%16.7%9.1%0.3%0.07%
Jun 202655.5%18.3%16.7%9.1%0.2%0.07%
Jul 202654.4%18.2%16.6%10.6%0.19%0.07%
Aug 202653.4%19.2%16.4%10.7%0.19%0.07%
Sep 202653.2%21.6%16.2%8.7%0.24%0.07%

  1. 1.HyperX

    53.2%

    Held 1st. 541K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Shure

    21.6%

    Held 2nd. 219K estimated branded searches, +12.9% vs prior month. Share +2.4 points.

  3. 3.RODE

    16.2%

    Held 3rd. 164K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  4. 4.Blue

    8.7%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Yellowtec

    0.24%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Elgato

    0.07%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yellowtec and its closest rivals

Every comparison with Yellowtec

5 comparisons

How has branded search demand for Yellowtec changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yellowtec worldwide rose from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Yellowtec’s share of searches among boom arm brands worldwide held steady, from 0.18% to 0.24%.

How did search popularity change for boom arm brands worldwide in September 2026?

5 changes

  1. In September 2026, Shure gained share of searches among boom arm brands worldwide, from 19.2% to 21.6%.

  2. In September 2026, Blue lost share of searches among boom arm brands worldwide, from 10.7% to 8.7%.

  3. HyperX’s share of searches among boom arm brands worldwide has lost ground for 3 months in a row, from 55.5% to 53.2% in September 2026.

  4. RODE’s share of searches among boom arm brands worldwide has lost ground for 3 months in a row, from 16.7% to 16.2% in September 2026.

  5. Estimated monthly branded searches for Yellowtec worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Yellowtec’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yellowtec’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yellowtec

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How the Brand Demand Index is measured

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