How popular isRODE in search?
In September 2026, there were an estimated 392K branded searches for RODE worldwide which held steady over the last 12 months. RODE holds 19.5% estimated Share of Search among boom Arm brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boom Arm brands compete with RODE?
Share of Search by month for HyperX, RODE, Elgato, YETI, Shure, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Elgato | YETI | Shure | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 18.8% | 19.4% | 18% | 10.5% | 5.3% |
| Nov 2025 | 30.9% | 18.9% | 16.1% | 20.2% | 8.7% | 5.2% |
| Dec 2025 | 29.5% | 15% | 15.4% | 26.7% | 8.3% | 5.1% |
| Jan 2026 | 29.8% | 17.4% | 17.9% | 19.3% | 9.7% | 6% |
| Feb 2026 | 28.4% | 19.3% | 16.3% | 19.7% | 10.8% | 5.4% |
| Mar 2026 | 28.1% | 19.5% | 19.5% | 16.8% | 10.7% | 5.4% |
| Apr 2026 | 27.3% | 20.4% | 17% | 19.8% | 10.7% | 4.9% |
| May 2026 | 25.5% | 19.4% | 19.2% | 21.4% | 10.1% | 4.4% |
| Jun 2026 | 27.7% | 20.1% | 16.3% | 22.1% | 9.2% | 4.6% |
| Jul 2026 | 26.6% | 21.5% | 15.8% | 22.2% | 8.9% | 5.2% |
| Aug 2026 | 26.6% | 19.3% | 15.8% | 23.4% | 9.5% | 5.3% |
| Sep 2026 | 26.8% | 19.5% | 19.3% | 19.2% | 10.9% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.8% | 541K | 0% | +0.2 points | |
| 2, moved from 3rd to 2nd | 19.5% | 392K | -0.02% | +0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.3% | 389K | +21.1% | +3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 19.2% | 388K | -18.4% | -4.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 10.9% | 219K | +12.9% | +1.3 points | |
| 6, held 6th | 4.4% | 88.8K | -18.2% | -0.9 points |
1.
HyperX26.8%
Held 1st. 541K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
RODE19.5%
Moved from 3rd to 2nd. 392K estimated branded searches, -0.02% vs prior month. Share +0.1 points.
3.
Elgato19.3%
Moved from 4th to 3rd. 389K estimated branded searches, +21.1% vs prior month. Share +3.5 points.
4.
YETI19.2%
Moved from 2nd to 4th. 388K estimated branded searches, -18.4% vs prior month. Share -4.2 points.
5.
Shure
10.9%
Held 5th. 219K estimated branded searches, +12.9% vs prior month. Share +1.3 points.
6.
Blue4.4%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
Compare search popularity between RODE and its closest rivals
Every comparison with RODE
21 comparisons
- Boss vs RODE
- Carhartt vs RODE
- Levi's vs RODE
- Ralph Lauren vs RODE
- RODE vs Tommy Hilfiger
- Atlas vs RODE
- HyperX vs RODE
- Elgato vs RODE
- RODE vs YETI
- Audio-Technica vs RODE
- RODE vs Shure
- RODE vs Samson
- RODE vs Sennheiser
- AKG vs RODE
- Blue vs RODE
- On-Stage vs RODE
- Green Velvet vs RODE
- Dickies vs RODE
- Hercules vs RODE
- RODE vs Ultimate Support
- K&M vs RODE
How has branded search demand for RODE changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RODE worldwide held steady, from 385K to 392K.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom Arm brands worldwide increased from 18.8% to 19.5%.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom Arm brands worldwide peaked at 21.5% in July 2026 and was lowest at 15% in December 2025.
- Across the 12 months ending September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.
How did search popularity change for boom Arm brands worldwide in September 2026?
5 changes
In September 2026, Elgato overtook YETI to rank 3rd among boom Arm brands worldwide, with 19.3% estimated Share of Search.
In September 2026, Shure gained estimated Share of Search among boom Arm brands worldwide, from 9.5% to 10.9%.
In September 2026, YETI lost estimated Share of Search among boom Arm brands worldwide, from 23.4% to 19.2%.
In September 2026, Blue lost estimated Share of Search among boom Arm brands worldwide, from 5.3% to 4.4%.
In September 2026, RODE rose from 3rd to 2nd among boom Arm brands worldwide.
Where does RODE compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jumpsuit brands | 6th of 8 | 3.8% | Show ranking |
| Microphone stand brands | 2nd of 6 | 12.3% | Show ranking |
| Boom Arm brands | 2nd of 6 | 19.5% | Shown above |
| Podcast microphone brands | 2nd of 6 | 23.2% | Show ranking |
| Microphone brands | 1st of 6 | 34% | Show ranking |
| Mic Arm brands | 1st of 3 | 45.1% | Show ranking |
| Microphone Arm brands | 1st of 3 | 45.1% | Show ranking |
How is RODE measured?
Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- rode
- rode com
- rode microphone
- rode podmic
- rode wireless pro
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Is RODE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.