Brandwave

How popular isRODE?

In September 2026, people searched for RODE by name about 205,000 times worldwide, about the same as the previous year. These searches made up 5% of all global wireless microphone brand searches, placing RODE third out of five brands. When we asked both ChatGPT and Google AI Overviews about wireless microphone brands, RODE appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

RODE is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. JBLShare of searches 89.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  2. ShureShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. RODEShare of searches 5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. DJIShare of searches 0.29%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. SennheiserShare of searches 0.01%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top wireless microphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RODE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. RODE is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. RODE2nd
  3. Sennheiser3rd
  4. DJI4th
  5. JBL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sennheiser4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RODE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shure2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JBL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about wireless microphone brands

4 answers
  • Asked ChatGPT

    “Which wireless microphone brand should I buy?”

    1. 1Shure
    2. 2RODE
    3. 3Sennheiser
    4. 4DJI
  • Asked ChatGPT

    “What are the best wireless microphone brands?”

    1. 1Shure
    2. 2Sennheiser
    3. 3RODE
    4. 4DJI
  • Asked ChatGPT

    “What's the best wireless microphone brand for video recording?”

    1. 1DJI
    2. 2RODE
    3. 3Sennheiser
  • Searched Google, AI Overview

    “best wireless microphone”

    1. 1DJI
    2. 2Sennheiser
    3. 3JBL
  • Searched Google, AI Overview

    “wireless mic for video”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wireless microphone brands compete with RODE?

RODE against wireless microphone brands worldwide, by month

Share of searches by month for JBL, Shure, RODE. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLShureRODEDJISennheiser
Oct 202588.6%5.6%5.3%0.39%0.02%
Nov 202591.4%4%4.4%0.23%0.01%
Dec 202592.3%3.9%3.6%0.22%0.01%
Jan 202690.2%4.8%4.6%0.33%0.01%
Feb 202687%6.5%6%0.45%0.02%
Mar 202687.3%6.2%6%0.52%0.02%
Apr 202691%4.4%4.3%0.26%0.01%
May 202690%4.8%4.8%0.29%0.01%
Jun 202690.6%4.3%4.9%0.29%0.01%
Jul 202690.5%4.3%4.9%0.29%<0.01%
Aug 202690.7%4.4%4.7%0.27%0.01%
Sep 202689.4%5.3%5%0.29%0.01%
  1. 1.JBL

    89.4%

    Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1.2 points.

  2. 2.Shure

    5.3%

    Moved from 3rd to 2nd. 219K estimated branded searches, +12.9% vs prior month. Share +0.9 points.

  3. 3.RODE

    5%

    Moved from 2nd to 3rd. 205K estimated branded searches, -0.91% vs prior month. Share +0.3 points.

  4. 4.DJI

    0.29%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sennheiser

    0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between RODE and its closest rivals

Every comparison with RODE

17 comparisons

How has branded search demand for RODE changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RODE worldwide held steady, from 203K to 205K.
  • Across the 12 months ending September 2026, RODE’s share of searches among wireless microphone brands worldwide peaked at 6% in February 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for wireless microphone brands worldwide in September 2026?

4 changes
  1. In September 2026, Shure overtook RODE to rank 2nd among wireless microphone brands worldwide, with 5.3% of the searches.

  2. In September 2026, JBL lost share of searches among wireless microphone brands worldwide, from 90.7% to 89.4%.

  3. Estimated monthly branded searches for Sennheiser worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  4. Estimated monthly branded searches for DJI worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are RODE’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rode com
  • rode mic
  • rode microphone
  • rode podcast
  • rode podcast microphone
  • rode podmic
  • rode wireless pro

Do you work for RODE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RODE compete?

RODE is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless microphone brands3rd of 55%Shown above
Podcast microphone brands4th of 613.7%Show ranking
Boom arm brands3rd of 616.2%Show ranking
Microphone brands3rd of 623.7%Show ranking
Microphone stand brands1st of 774.5%Show ranking
Mic arm brands1st of 364.3%Show ranking
Creator with pink hair and a pink jacket

Is RODE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.