Brandwave

How popular isRODE in search?

In September 2026, there were an estimated 392K branded searches for RODE worldwide which held steady over the last 12 months. RODE holds 45.1% estimated Share of Search among mic Arm brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. RODE45.1%
  2. Elgato44.7%
  3. Blue10.2%
RODE website (opens in a new tab)

Follow RODE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which mic Arm brands compete with RODE?

RODE against mic Arm brands worldwide, by month

Share of Search by month for RODE, Elgato, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthRODEElgatoBlue
Oct 202543.3%44.6%12.2%
Nov 202546.9%40.1%13%
Dec 202542.2%43.3%14.5%
Jan 202642.2%43.4%14.5%
Feb 202647%39.7%13.3%
Mar 202643.9%44%12.1%
Apr 202648.2%40.3%11.5%
May 202645.2%44.6%10.2%
Jun 202649.1%39.8%11.1%
Jul 202650.6%37.2%12.2%
Aug 202647.7%39%13.2%
Sep 202645.1%44.7%10.2%

  1. 1.RODE

    45.1%

    Held 1st. 392K estimated branded searches, -0.02% vs prior month. Share -2.6 points.

  2. 2.Elgato

    44.7%

    Held 2nd. 389K estimated branded searches, +21.1% vs prior month. Share +5.6 points.

  3. 3.Blue

    10.2%

    Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share -3 points.

Compare search popularity between RODE and its closest rivals

Every comparison with RODE

How has branded search demand for RODE changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for RODE worldwide held steady, from 385K to 392K.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic Arm brands worldwide increased from 43.3% to 45.1%.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic Arm brands worldwide peaked at 50.6% in July 2026 and was lowest at 42.2% in January 2026.
  • Across the 12 months ending September 2026, RODE rose from 2nd to 1st among mic Arm brands worldwide.

How did search popularity change for mic Arm brands worldwide in September 2026?

  1. In September 2026, Elgato gained estimated Share of Search among mic Arm brands worldwide, from 39% to 44.7%.

  2. In September 2026, Blue lost estimated Share of Search among mic Arm brands worldwide, from 13.2% to 10.2%.

  3. In September 2026, RODE lost estimated Share of Search among mic Arm brands worldwide, from 47.7% to 45.1%.

Where does RODE compete?

RODE is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Microphone stand brands2nd of 612.3%Show ranking
Boom Arm brands2nd of 619.5%Show ranking
Podcast microphone brands2nd of 623.2%Show ranking
Microphone brands1st of 634%Show ranking
Mic Arm brands1st of 345.1%Shown above

How is RODE measured?

Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • rode
  • rode com
  • rode microphone
  • rode podmic
  • rode wireless pro

Do you work for RODE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is RODE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free