Blue vs RODE:Which is searched more?
In September 2026, RODE had more branded searches than Blue among mic arm brands worldwide. RODE was estimated to have 315K branded searches compared to Blue’s 88.8K, and held a 77.5% Share of Search versus Blue’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue or RODE?
Compare the mic arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RODE, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | RODE | Blue | Elgato |
|---|---|---|---|
| Oct 2025 | 73.8% | 25.6% | 0.57% |
| Nov 2025 | 73.9% | 25.5% | 0.58% |
| Dec 2025 | 69.6% | 29.7% | 0.65% |
| Jan 2026 | 69.9% | 29.5% | 0.65% |
| Feb 2026 | 73.6% | 25.8% | 0.57% |
| Mar 2026 | 74.1% | 25.4% | 0.56% |
| Apr 2026 | 76.6% | 22.9% | 0.47% |
| May 2026 | 77.6% | 22% | 0.47% |
| Jun 2026 | 77.6% | 22% | 0.47% |
| Jul 2026 | 74.6% | 24.9% | 0.45% |
| Aug 2026 | 74.1% | 25.4% | 0.56% |
| Sep 2026 | 77.5% | 21.9% | 0.59% |
How has the Blue and RODE comparison changed over the last 12 months?
3 findings
- RODE was ahead of Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide moved from 25.6% to 21.9%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic arm brands worldwide moved from 73.8% to 77.5%, and its estimated monthly branded searches moved from 313K to 315K.
How did search popularity change for mic arm brands worldwide in September 2026?
2 changes
In September 2026, RODE gained estimated Share of Search among mic arm brands worldwide, from 74.1% to 77.5%.
In September 2026, Blue lost estimated Share of Search among mic arm brands worldwide, from 25.4% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.