Brandwave

How popular isBlue in search?

In September 2026, there were an estimated 88.8K branded searches for Blue worldwide which is down 18.2% over the last 12 months. Blue holds 11.2% estimated Share of Search among mic arm brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Elgato49.1%
  2. RODE39.7%
  3. Blue11.2%
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Which mic arm brands compete with Blue?

Blue against mic arm brands worldwide, by month

Share of Search by month for Elgato, RODE, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthElgatoRODEBlue
Oct 202548.5%38.2%13.3%
Nov 202544.3%41.4%14.3%
Dec 202547.3%37%15.8%
Jan 202647.1%37.2%15.7%
Feb 202643.8%41.6%14.6%
Mar 202648%38.7%13.3%
Apr 202644.6%42.6%12.8%
May 202649.1%39.7%11.2%
Jun 202644.2%43.5%12.3%
Jul 202643.3%42.5%14.2%
Aug 202643%42.4%14.5%
Sep 202649.1%39.7%11.2%

  1. 1.Elgato

    49.1%

    Held 1st. 389K estimated branded searches, +21.1% vs prior month. Share +6.1 points.

  2. 2.RODE

    39.7%

    Held 2nd. 315K estimated branded searches, -0.6% vs prior month. Share -2.7 points.

  3. 3.Blue

    11.2%

    Held 3rd. 88.8K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

Compare search popularity between Blue and its closest rivals

Every comparison with Blue

How has branded search demand for Blue changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue worldwide fell from 109K to 88.8K.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide decreased from 13.3% to 11.2%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide peaked at 15.8% in December 2025 and was lowest at 11.2% in September 2026.

How did search popularity change for mic arm brands worldwide in September 2026?

  1. In September 2026, Elgato gained estimated Share of Search among mic arm brands worldwide, from 43% to 49.1%.

  2. In September 2026, Blue lost estimated Share of Search among mic arm brands worldwide, from 14.5% to 11.2%.

  3. In September 2026, RODE lost estimated Share of Search among mic arm brands worldwide, from 42.4% to 39.7%.

Where does Blue compete?

Blue is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boom arm brands6th of 64.6%Show ranking
Podcast microphone brands6th of 65.5%Show ranking
Microphone brands6th of 68.2%Show ranking
Mic arm brands3rd of 311.2%Shown above

How is Blue measured?

Brandwave collects information about searches that people make online using Blue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue microphone
  • blue yeti

Do you work for Blue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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