Brandwave

Mic arm brands:Which are searched most?

In September 2026, RODE was the most searched among mic arm brands worldwide, with an estimated 315K branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. RODE77.5%
  2. Blue21.9%
  3. Elgato0.59%

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Share of SearchLeaderboard

Compare the mic arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mic arm brands worldwide, by month

Share of Search by month for RODE, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthRODEBlueElgato
Oct 202573.8%25.6%0.57%
Nov 202573.9%25.5%0.58%
Dec 202569.6%29.7%0.65%
Jan 202669.9%29.5%0.65%
Feb 202673.6%25.8%0.57%
Mar 202674.1%25.4%0.56%
Apr 202676.6%22.9%0.47%
May 202677.6%22%0.47%
Jun 202677.6%22%0.47%
Jul 202674.6%24.9%0.45%
Aug 202674.1%25.4%0.56%
Sep 202677.5%21.9%0.59%

This month’s ranking, September 2026

  1. 1.RODE

    77.5%

    Held 1st. 315K estimated branded searches, -0.6% vs prior month. Share +3.5 points.

  2. 2.Blue

    21.9%

    Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Elgato

    0.59%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mic arm brands worldwide?

In September 2026, RODE was the most searched among mic arm brands worldwide, with an estimated 315K branded searches and 77.5% estimated Share of Search within this set. Blue is in 2nd place, 55.7 percentage points behind at 21.9% Share of Search.

Global mic arm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
RODE73.8% → 77.5%77.6%May 202669.6%Dec 20251st
Blue25.6% → 21.9%29.7%Dec 202521.9%Sep 20262nd
Elgato0.57% → 0.59%0.65%Dec 20250.45%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic arm brands worldwide increased from 73.8% to 77.5%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide decreased from 25.6% to 21.9%.
  • Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic arm brands worldwide peaked at 77.6% in May 2026 and was lowest at 69.6% in December 2025.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide peaked at 29.7% in December 2025 and was lowest at 21.9% in September 2026.
  • Across the 12 months ending September 2026, Elgato held steady: its estimated Share of Search among mic arm brands worldwide moved less than 0.5 percentage points.

How did search popularity change for mic arm brands worldwide in September 2026?

  1. In September 2026, RODE gained estimated Share of Search among mic arm brands worldwide, from 74.1% to 77.5%.

  2. In September 2026, Blue lost estimated Share of Search among mic arm brands worldwide, from 25.4% to 21.9%.

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