Blue vs Elgato:Which is searched more?
In September 2026, Blue had more branded searches than Elgato among boom arm brands worldwide. Blue was estimated to have 88.8K branded searches compared to Elgato’s 720, and held a 7.6% Share of Search versus Elgato’s 0.06%. These are worldwide searches for English-language branded terms.
Follow Blue vs Elgato and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blue or Elgato?
Compare the boom arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue, Elgato. The figures are in the table below the chart.
View monthly share of search table
| Month | HyperX | RODE | Shure | Blue | Elgato | YETI |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 25.8% | 17.7% | 9% | 0.06% | 0.01% |
| Nov 2025 | 51.5% | 25.2% | 14.6% | 8.7% | 0.07% | <0.01% |
| Dec 2025 | 53.5% | 21.9% | 15.2% | 9.3% | 0.07% | 0.01% |
| Jan 2026 | 50% | 23.7% | 16.3% | 10% | 0.07% | 0.01% |
| Feb 2026 | 47.1% | 25.8% | 18% | 9% | 0.06% | <0.01% |
| Mar 2026 | 46.8% | 26.3% | 17.9% | 9% | 0.06% | <0.01% |
| Apr 2026 | 46.1% | 27.5% | 18.1% | 8.2% | 0.06% | <0.01% |
| May 2026 | 45.9% | 27.9% | 18.1% | 7.9% | 0.06% | <0.01% |
| Jun 2026 | 48.2% | 27.9% | 15.9% | 7.9% | 0.06% | <0.01% |
| Jul 2026 | 47.3% | 27.6% | 15.8% | 9.2% | 0.06% | <0.01% |
| Aug 2026 | 46.6% | 27.3% | 16.7% | 9.4% | 0.06% | <0.01% |
| Sep 2026 | 46.4% | 27.1% | 18.8% | 7.6% | 0.06% | <0.01% |
How has the Blue and Elgato comparison changed over the last 12 months?
3 findings
- Blue was ahead of Elgato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide moved from 9% to 7.6%, and its estimated monthly branded searches moved from 109K to 88.8K.
- Across the 12 months ending September 2026, Elgato’s estimated Share of Search among boom arm brands worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for boom arm brands worldwide in September 2026?
1 change
In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 9.4% to 7.6%.
Other head-to-heads among boom arm brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.