How popular isElgato in search?
In August 2026, there were an estimated 318K branded searches for Elgato worldwide which is down 18.9% over the last 11 months. Elgato holds 6.3% estimated Share of Search among webcam brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which webcam brands compete with Elgato?
Share of Search by month for Insta360, Logitech, Razer, Elgato. The figures are in the table below the chart.
View monthly share of search table
| Month | Insta360 | Logitech | Razer | Elgato | OBSBOT |
|---|---|---|---|---|---|
| Oct 2025 | 33% | 39.9% | 19.2% | 7.2% | 0.71% |
| Nov 2025 | 36% | 36% | 20.8% | 6.4% | 0.77% |
| Dec 2025 | 35.5% | 36.5% | 20.9% | 6.5% | 0.63% |
| Jan 2026 | 31.7% | 38.4% | 22.2% | 6.9% | 0.81% |
| Feb 2026 | 35.2% | 36.6% | 20.9% | 6.5% | 0.93% |
| Mar 2026 | 35.3% | 35.8% | 20.4% | 7.6% | 0.92% |
| Apr 2026 | 37.5% | 37% | 18.1% | 6.6% | 0.8% |
| May 2026 | 41.1% | 34% | 16.7% | 7.4% | 0.74% |
| Jun 2026 | 42% | 34.2% | 16.8% | 6.2% | 0.74% |
| Jul 2026 | 43.8% | 30.4% | 18.2% | 6.7% | 0.96% |
| Aug 2026 | 40.9% | 34.3% | 17.4% | 6.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 2.1M | 0% | -2.8 points | |
| 2, held 2nd | 34.3% | 1.7M | +20.7% | +3.9 points | |
| 3, held 3rd | 17.4% | 885K | +2.4% | -0.8 points | |
| 4, held 4th | 6.3% | 318K | 0% | -0.4 points | |
| 5, held 5th | 1.1% | 55.3K | +21.2% | +0.1 points |
1.
Insta36040.9%
held 1st · 2.1M estimated branded searches · 0% vs prior month · -2.8 points
2.
Logitech34.3%
held 2nd · 1.7M estimated branded searches · +20.7% vs prior month · +3.9 points
3.
Razer17.4%
held 3rd · 885K estimated branded searches · +2.4% vs prior month · -0.8 points
4.
Elgato6.3%
held 4th · 318K estimated branded searches · 0% vs prior month · -0.4 points
5.
OBSBOT1.1%
held 5th · 55.3K estimated branded searches · +21.2% vs prior month · +0.1 points
Compare search popularity between Elgato and its closest rivals
How has branded search demand for Elgato changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 392K to 318K.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide decreased from 7.2% to 6.3%.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide peaked at 7.6% in March 2026 and was lowest at 6.2% in June 2026.
How did search popularity change for webcam brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.
In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.
In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.
Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.
Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.
How is Elgato measured?
Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- elgato
- elgato com
- elgato facecam
- elgato webcam
- webcam elgato
Who owns Elgato?
Elgato is owned by 
Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.
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Is Elgato your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.