Capture card brands:Which are most popular?

Name: Capture card brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Elgato was the most searched capture card brand worldwide, accounting for 66.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Elgato showed up in every answer. Elgato and AVerMedia tied as the most recommended.

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Top capture card brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Elgato appeared every time. Elgato and AVerMedia tied as the most recommended. Magewell, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Elgato	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
AVerMedia	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Magewell	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Blackmagic Design	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hauppauge	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about capture card brands

5 answers

Asked ChatGPT
“What's the best capture card for streaming?”
1. 1Elgato
2. 2AVerMedia
Asked ChatGPT
“Which capture card should I buy for a console?”
1. 1Elgato
Asked ChatGPT
“What capture card works best with a camera for streaming?”
1. 1Elgato
Searched Google, AI Overview
“capture card”
1. 1Elgato
Searched Google, AI Overview
“best capture card”
1. 1AVerMedia
2. 2Elgato

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which capture card brands do people search for most?

This chart shows how often people search Google for each capture card brand by name. Each line represents a brand's share of searches for all five capture card brands we track, month by month, from English-language searches worldwide.

Share of searches among capture card brands worldwide, by month

Month	Elgato	AVerMedia	Magewell	Blackmagic Design	Hauppauge
Oct 2025	57%	34.1%	6%	2.7%	0.23%
Nov 2025	60.6%	30.5%	5.8%	2.8%	0.25%
Dec 2025	64.9%	27.8%	5%	2%	0.28%
Jan 2026	63.4%	27.9%	6%	2.5%	0.22%
Feb 2026	63.3%	27.8%	6.3%	2.4%	0.27%
Mar 2026	64.8%	27.7%	5.3%	2%	0.23%
Apr 2026	63.6%	27.3%	6.3%	2.5%	0.18%
May 2026	63.8%	27.2%	6.3%	2.5%	0.27%
Jun 2026	63.1%	27.7%	6.5%	2.5%	0.22%
Jul 2026	63.8%	27.2%	6.3%	2.5%	0.27%
Aug 2026	62.5%	28.4%	6.4%	2.5%	0.27%
Sep 2026	66.5%	25.3%	5.7%	2.2%	0.16%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Elgato Corsair	66.5%	57K	+19.2%	+4.1 points
2, held 2nd	AVerMedia	25.3%	21.7K	0%	-3 points
3, held 3rd	Magewell	5.7%	4.9K	0%	-0.7 points
4, held 4th	Blackmagic Design	2.2%	1.9K	0%	-0.3 points
5, held 5th	Hauppauge	0.16%	140	-33.3%	-0.1 points

1.Elgato
66.5%
Held 1st. 57K estimated branded searches, +19.2% vs prior month. Share +4.1 points.
2.AVerMedia
25.3%
Held 2nd. 21.7K estimated branded searches, 0% vs prior month. Share -3 points.
3.Magewell
5.7%
Held 3rd. 4.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.Blackmagic Design
2.2%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Hauppauge
0.16%
Held 5th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.

Which brand is most popular in search among capture card brands worldwide?

5 brands

In September 2026, Elgato was the most searched among capture card brands worldwide, with an estimated 57K branded searches, 66.5% of all searches for the five we track. AVerMedia is in 2nd place, 41.2 percentage points behind at 25.3%.

Global capture card brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Elgato	57% → 66.5%	66.5%Sep 2026	57%Oct 2025	1st
AVerMedia	34.1% → 25.3%	34.1%Oct 2025	25.3%Sep 2026	2nd
Magewell	6% → 5.7%	6.5%Jun 2026	5%Dec 2025	3rd
Blackmagic Design	2.7% → 2.2%	2.8%Nov 2025	2%Mar 2026	4th
Hauppauge	0.23% → 0.16%	0.28%Dec 2025	0.16%Sep 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide increased from 57% to 66.5%.
Across the 12 months ending September 2026, AVerMedia’s share of searches among capture card brands worldwide decreased from 34.1% to 25.3%.
Across the 12 months ending September 2026, Magewell’s share of searches among capture card brands worldwide peaked at 6.5% in June 2026 and was lowest at 5% in December 2025.
Across the 12 months ending September 2026, Magewell, Blackmagic Design and Hauppauge held steady: their share of searches among capture card brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for capture card brands worldwide in September 2026?

5 changes

In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.
In September 2026, AVerMedia lost share of searches among capture card brands worldwide, from 28.4% to 25.3%.
In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.
Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for capture card brands?

9 search terms

Each brand's share of searches among capture card brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.