Brandwave

How popular isBlackmagic Design?

In September 2026, people searched for Blackmagic Design by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 2.2% of all global capture card brand searches, placing Blackmagic Design fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about capture card brands, Blackmagic Design did not appear in any of the answers.

Search and AI answers in September 2026

Blackmagic Design is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. ElgatoShare of searches 66.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AVerMediaShare of searches 25.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. MagewellShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Blackmagic DesignShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HauppaugeShare of searches 0.16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top capture card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackmagic Design did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elgato1st
  2. AVerMedia1st
  3. Magewell–
  4. Blackmagic Design–
  5. Hauppauge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about capture card brands

5 answers

  • Asked ChatGPT

    “What's the best capture card for streaming?”

    1. 1Elgato
    2. 2AVerMedia

  • Asked ChatGPT

    “Which capture card should I buy for a console?”

    1. 1Elgato

  • Asked ChatGPT

    “What capture card works best with a camera for streaming?”

    1. 1Elgato

  • Searched Google, AI Overview

    “capture card”

    1. 1Elgato

  • Searched Google, AI Overview

    “best capture card”

    1. 1AVerMedia
    2. 2Elgato

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which capture card brands compete with Blackmagic Design?

Blackmagic Design against capture card brands worldwide, by month

Share of searches by month for Elgato, AVerMedia, Magewell, Blackmagic Design. The figures are in the table below the chart.

View monthly share of searches table
MonthElgatoAVerMediaMagewellBlackmagic DesignHauppauge
Oct 202557%34.1%6%2.7%0.23%
Nov 202560.6%30.5%5.8%2.8%0.25%
Dec 202564.9%27.8%5%2%0.28%
Jan 202663.4%27.9%6%2.5%0.22%
Feb 202663.3%27.8%6.3%2.4%0.27%
Mar 202664.8%27.7%5.3%2%0.23%
Apr 202663.6%27.3%6.3%2.5%0.18%
May 202663.8%27.2%6.3%2.5%0.27%
Jun 202663.1%27.7%6.5%2.5%0.22%
Jul 202663.8%27.2%6.3%2.5%0.27%
Aug 202662.5%28.4%6.4%2.5%0.27%
Sep 202666.5%25.3%5.7%2.2%0.16%

  1. 1.Elgato

    66.5%

    Held 1st. 57K estimated branded searches, +19.2% vs prior month. Share +4.1 points.

  2. 2.AVerMedia

    25.3%

    Held 2nd. 21.7K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Magewell

    5.7%

    Held 3rd. 4.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Blackmagic Design

    2.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Hauppauge

    0.16%

    Held 5th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.

Compare popularity between Blackmagic Design and its closest rivals

Every comparison with Blackmagic Design

4 comparisons

How has branded search demand for Blackmagic Design changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackmagic Design worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Blackmagic Design’s share of searches among capture card brands worldwide held steady, from 2.7% to 2.2%.

How did search popularity change for capture card brands worldwide in September 2026?

5 changes

  1. In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.

  2. In September 2026, AVerMedia lost share of searches among capture card brands worldwide, from 28.4% to 25.3%.

  3. In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.

  4. Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  5. Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Blackmagic Design’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackmagic Design’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackmagic capture card

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How the Brand Demand Index is measured

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