Blackmagic Design vs Hauppauge:Which is more popular?
In September 2026, Blackmagic Design had more branded searches than Hauppauge among capture card brands worldwide. Blackmagic Design had about 1,900 branded searches, while Hauppauge had 140. Blackmagic Design made up 2.2% of all capture card brand searches we track, and Hauppauge accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about capture card brands, neither Blackmagic Design nor Hauppauge appeared in any of the five answers.
Who do people search for more?
Blackmagic Design, about 14 searches for every 1 for Hauppauge
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top capture card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Blackmagic Design nor Hauppauge showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about capture card brands
5 answers
Asked ChatGPT
“What's the best capture card for streaming?”
Asked ChatGPT
“Which capture card should I buy for a console?”
Asked ChatGPT
“What capture card works best with a camera for streaming?”
Searched Google, AI Overview
“capture card”
Searched Google, AI Overview
“best capture card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Blackmagic Design or Hauppauge more popular in search?
This chart shows how often people search Google for Blackmagic Design and Hauppauge by name. Each line represents a brand's share of searches for all five capture card brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackmagic Design, Hauppauge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | AVerMedia | Magewell | Blackmagic Design | Hauppauge |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.1% | 6% | 2.7% | 0.23% |
| Nov 2025 | 60.6% | 30.5% | 5.8% | 2.8% | 0.25% |
| Dec 2025 | 64.9% | 27.8% | 5% | 2% | 0.28% |
| Jan 2026 | 63.4% | 27.9% | 6% | 2.5% | 0.22% |
| Feb 2026 | 63.3% | 27.8% | 6.3% | 2.4% | 0.27% |
| Mar 2026 | 64.8% | 27.7% | 5.3% | 2% | 0.23% |
| Apr 2026 | 63.6% | 27.3% | 6.3% | 2.5% | 0.18% |
| May 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Jun 2026 | 63.1% | 27.7% | 6.5% | 2.5% | 0.22% |
| Jul 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Aug 2026 | 62.5% | 28.4% | 6.4% | 2.5% | 0.27% |
| Sep 2026 | 66.5% | 25.3% | 5.7% | 2.2% | 0.16% |
How has the Blackmagic Design and Hauppauge comparison changed over the last 12 months?
3 findings
- Blackmagic Design was ahead of Hauppauge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmagic Design’s share of searches among capture card brands worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Hauppauge’s share of searches among capture card brands worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for capture card brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackmagic Design’s and Hauppauge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmagic Design
1 branded search term
- blackmagic capture card
Hauppauge
1 branded search term
- hauppauge capture card
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