Blackmagic Design vs Elgato:Which is more popular?
In September 2026, Elgato had more branded searches than Blackmagic Design among capture card brands worldwide. Elgato had about 57,000 branded searches, while Blackmagic Design had 1,900. Elgato made up 66.5% of all capture card brand searches we track, and Blackmagic Design accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about capture card brands, Elgato appeared in all five answers and Blackmagic Design in none.
Who do people search for more?
Elgato, about 30 searches for every 1 for Blackmagic Design
Who does AI mention more?
Elgato, mentioned in every answer we collected
Who does AI recommend more?
Elgato, the only one of the two named
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Top capture card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. Blackmagic Design did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about capture card brands
5 answers
Asked ChatGPT
“What's the best capture card for streaming?”
Asked ChatGPT
“Which capture card should I buy for a console?”
Asked ChatGPT
“What capture card works best with a camera for streaming?”
Searched Google, AI Overview
“capture card”
Searched Google, AI Overview
“best capture card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Blackmagic Design or Elgato more popular in search?
This chart shows how often people search Google for Blackmagic Design and Elgato by name. Each line represents a brand's share of searches for all five capture card brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elgato, Blackmagic Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | AVerMedia | Magewell | Blackmagic Design | Hauppauge |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.1% | 6% | 2.7% | 0.23% |
| Nov 2025 | 60.6% | 30.5% | 5.8% | 2.8% | 0.25% |
| Dec 2025 | 64.9% | 27.8% | 5% | 2% | 0.28% |
| Jan 2026 | 63.4% | 27.9% | 6% | 2.5% | 0.22% |
| Feb 2026 | 63.3% | 27.8% | 6.3% | 2.4% | 0.27% |
| Mar 2026 | 64.8% | 27.7% | 5.3% | 2% | 0.23% |
| Apr 2026 | 63.6% | 27.3% | 6.3% | 2.5% | 0.18% |
| May 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Jun 2026 | 63.1% | 27.7% | 6.5% | 2.5% | 0.22% |
| Jul 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Aug 2026 | 62.5% | 28.4% | 6.4% | 2.5% | 0.27% |
| Sep 2026 | 66.5% | 25.3% | 5.7% | 2.2% | 0.16% |
Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.
How has the Blackmagic Design and Elgato comparison changed over the last 12 months?
3 findings
- Elgato was ahead of Blackmagic Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmagic Design’s share of searches among capture card brands worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide moved from 57% to 66.5%, and its estimated monthly branded searches moved from 51.3K to 57K.
How did search popularity change for capture card brands worldwide in September 2026?
2 changes
In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.
Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blackmagic Design’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmagic Design
1 branded search term
- blackmagic capture card
Elgato
3 branded search terms
- elgato 4k60
- elgato capture card
- elgato hd60
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