How popular isElgato?
In September 2026, people searched for Elgato by name about 554,000 times worldwide, about the same as the previous year. These searches made up 66.5% of all global capture card brand searches, placing Elgato first out of five brands. When we asked both ChatGPT and Google AI Overviews about capture card brands, Elgato appeared in all answers and was the joint most recommended of the five.
Elgato is the most searched of 5 competitors and the joint most recommended in AI answers.
ElgatoShare of searches 66.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AVerMediaShare of searches 25.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
MagewellShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Blackmagic DesignShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HauppaugeShare of searches 0.16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top capture card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elgato appeared in all five answers. Elgato is the joint most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about capture card brands
5 answers
Asked ChatGPT
“What's the best capture card for streaming?”
Asked ChatGPT
“Which capture card should I buy for a console?”
Asked ChatGPT
“What capture card works best with a camera for streaming?”
Searched Google, AI Overview
“capture card”
Searched Google, AI Overview
“best capture card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which capture card brands compete with Elgato?
Share of searches by month for Elgato, AVerMedia, Magewell, Blackmagic Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | AVerMedia | Magewell | Blackmagic Design | Hauppauge |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.1% | 6% | 2.7% | 0.23% |
| Nov 2025 | 60.6% | 30.5% | 5.8% | 2.8% | 0.25% |
| Dec 2025 | 64.9% | 27.8% | 5% | 2% | 0.28% |
| Jan 2026 | 63.4% | 27.9% | 6% | 2.5% | 0.22% |
| Feb 2026 | 63.3% | 27.8% | 6.3% | 2.4% | 0.27% |
| Mar 2026 | 64.8% | 27.7% | 5.3% | 2% | 0.23% |
| Apr 2026 | 63.6% | 27.3% | 6.3% | 2.5% | 0.18% |
| May 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Jun 2026 | 63.1% | 27.7% | 6.5% | 2.5% | 0.22% |
| Jul 2026 | 63.8% | 27.2% | 6.3% | 2.5% | 0.27% |
| Aug 2026 | 62.5% | 28.4% | 6.4% | 2.5% | 0.27% |
| Sep 2026 | 66.5% | 25.3% | 5.7% | 2.2% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 57K | +19.2% | +4.1 points | |
| 2, held 2nd | 25.3% | 21.7K | 0% | -3 points | |
| 3, held 3rd | 5.7% | 4.9K | 0% | -0.7 points | |
| 4, held 4th | 2.2% | 1.9K | 0% | -0.3 points | |
| 5, held 5th | 0.16% | 140 | -33.3% | -0.1 points |
1.
Elgato66.5%
Held 1st. 57K estimated branded searches, +19.2% vs prior month. Share +4.1 points.
25.3%
Held 2nd. 21.7K estimated branded searches, 0% vs prior month. Share -3 points.
3.
Magewell5.7%
Held 3rd. 4.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.2%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.16%
Held 5th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Elgato sells other things too, so only its searches that name this product count here, like “elgato 4k60”.
Compare popularity between Elgato and its closest rivals
Every comparison with Elgato
41 comparisons
- Elgato vs Logitech
- Elgato vs Insta360
- Elgato vs OBSBOT
- AVerMedia vs Elgato
- Elgato vs Razer
- Elgato vs Loupedeck
- BIGVU vs Elgato
- Elgato vs Touch Portal
- Elgato vs Mirabox
- Elgato vs Magewell
- Bandicam vs Elgato
- Elgato vs Emart
- Elgato vs OBS Studio
- Elgato vs Xbox
- Elgato vs XSplit
- Elgato vs Padcaster
- Blackmagic Design vs Elgato
- Elgato vs Teleprompter.com
- Amaran vs Elgato
- Aputure vs Elgato
- DigiPower vs Elgato
- Elgato vs Godox
- Elgato vs Lume Cube
- Elgato vs Neewer
- Elgato vs UBeesize
- Elgato vs Westcott
- Desview vs Elgato
- Elgato vs Prompter People
- Elgato vs Ulanzi
- Elgato vs Sensyne
- Blue vs Elgato
- Elgato vs RODE
- Elgato vs Yellowtec
- Elgato vs LimoStudio
- Elgato vs Shure
- Elgato vs Glide Gear
- Elgato vs Ikan
- Elgato vs Fancierstudio
- Elgato vs HyperX
- Elgato vs Hauppauge
- Elgato vs Webaround
How has branded search demand for Elgato changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elgato worldwide held steady, from 578K to 554K.
- Across the 12 months ending September 2026, Elgato’s share of searches among capture card brands worldwide increased from 57% to 66.5%.
How did search popularity change for capture card brands worldwide in September 2026?
5 changes
In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%.
In September 2026, AVerMedia lost share of searches among capture card brands worldwide, from 28.4% to 25.3%.
In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.
Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Elgato’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- elgato
- elgato 4k60
- elgato boom arm
- elgato capture card
- elgato facecam
- elgato game capture
- elgato green screen
- elgato hd60
- elgato key light
- elgato mic arm
- elgato prompter
- elgato ring light
- elgato stream deck
- elgato webcam
- webcam elgato
Who owns Elgato?
Elgato is owned by 
Corsair. Brandwave also tracks Corsair, 
Fanatec and 
SCUF, owned by the same company, worldwide.
Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Elgato compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Game capture software | 5th of 5 | 0.09% | Show ranking |
| Webcam brands | 1st of 5 | 65.8% | Show ranking |
| Ring light brands | 8th of 9 | 0.4% | Show ranking |
| Green screen brands | 3rd of 7 | 1.6% | Show ranking |
| Webcam light brands | 3rd of 6 | 11.2% | Show ranking |
| Stream controllers | 1st of 7 | 67.8% | Show ranking |
| Capture card brands | 1st of 5 | 66.5% | Shown above |
| Teleprompter brands | 2nd of 9 | 29.4% | Show ranking |
| Boom arm brands | 4th of 6 | 11.8% | Show ranking |
Is Elgato your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.