Brandwave

How popular isElgato in search?

In August 2026, there were an estimated 322K branded searches for Elgato worldwide which is down 19.1% over the last 11 months. Elgato holds 15.4% estimated Share of Search among webcam light brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech83.7%
  2. Elgato15.4%
  3. Neewer0.47%
  4. Aputure0.32%
  5. Lume Cube0.09%
  6. DigiPower0.03%
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Which webcam light brands compete with Elgato?

Elgato against webcam light brands worldwide, by month

Share of Search by month for Logitech, Elgato. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechElgatoNeewerAputureLume CubeDigiPower
Oct 202583.8%15.3%0.38%0.38%0.06%0.03%
Nov 202583.9%15.1%0.46%0.38%0.07%0.03%
Dec 202584%15.1%0.46%0.31%0.07%0.02%
Jan 202683.9%15.2%0.46%0.31%0.06%0.02%
Feb 202684%15%0.56%0.37%0.07%0.02%
Mar 202681.4%17.6%0.54%0.36%0.07%0.03%
Apr 202683.7%15.2%0.57%0.38%0.08%0.03%
May 202681.1%17.9%0.56%0.3%0.07%0.09%
Jun 202683.7%15.4%0.48%0.32%0.06%0.03%
Jul 202680.9%18%0.55%0.37%0.07%0.03%
Aug 202683.7%15.4%0.47%0.32%0.09%0.03%
Sep 2026——————

  1. 1.Logitech

    83.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.7 points.

  2. 2.Elgato

    15.4%

    Held 2nd. 322K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Neewer

    0.47%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Aputure

    0.32%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lume Cube

    0.09%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

  6. 6.DigiPower

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Elgato and its closest rivals

How has branded search demand for Elgato changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 398K to 322K.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam light brands worldwide peaked at 18% in July 2026 and was lowest at 15% in February 2026.

How did search popularity change for webcam light brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam light brands worldwide, from 80.9% to 83.7%.

  2. In August 2026, Elgato lost estimated Share of Search among webcam light brands worldwide, from 18% to 15.4%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for DigiPower worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

Where does Elgato compete?

Elgato is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands4th of 56.3%Show ranking
Webcam brands4th of 56.3%Show ranking
Webcam light brands2nd of 615.4%Shown above
Game capture software2nd of 418.4%Show ranking
Green screen brands1st of 660.4%Show ranking
Ring lights1st of 686.9%Show ranking

How is Elgato measured?

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elgato
  • elgato com
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

How the Brand Demand Index is measured

Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

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