Brandwave

Elgato vs XSplit:Which is more popular by branded search?

In August 2026, Elgato had more branded searches than XSplit among game capture software worldwide. Elgato was estimated to have 322K branded searches compared to XSplit’s 9.9K, and held an 18.4% Share of Search versus XSplit’s 0.56%. These are worldwide searches for English-language branded terms.

Share of Search among game capture software worldwide in August 2026Which is more popular in search, Elgato or XSplit?
Elgato18.4%322K searches
vs
XSplit0.56%9.9K searches

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Which is more popular in search, Elgato or XSplit?

Compare the software creators use to record and stream gameplay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elgato and XSplit among game capture software worldwide, by month

Share of Search by month for Elgato, XSplit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioElgatoBandicamXSplit
Oct 202564.8%21.1%13.1%0.96%
Nov 202566.5%21.6%10.9%0.99%
Dec 202564.9%21.1%13.1%0.96%
Jan 202664.9%21.2%13.1%0.79%
Feb 202669.2%18.5%11.4%0.84%
Mar 202665%21%13.1%0.79%
Apr 202669.5%18.4%11.4%0.69%
May 202667%21.4%11%0.54%
Jun 202669.7%18.3%11.5%0.57%
Jul 202669.6%18.4%11.5%0.56%
Aug 202669.6%18.4%11.5%0.56%
Sep 2026————

How has the Elgato and XSplit comparison changed over the last 12 months?

  • Elgato was ahead of XSplit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among game capture software worldwide moved from 21.1% to 18.4%, and its estimated monthly branded searches moved from 398K to 322K.
  • Across the 11 months ending August 2026, XSplit’s estimated Share of Search among game capture software worldwide moved from 0.96% to 0.56%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for game capture software worldwide in August 2026?

  1. Estimated monthly branded searches for XSplit worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Elgato’s and XSplit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

6 branded search terms

  • elgato
  • elgato com
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

XSplit

1 branded search term

  • xsplit

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.