Brandwave

How popular isXbox?

In September 2026, people searched for Xbox by name about 12.7 million times worldwide, a 6.3% increase from the previous year. These searches made up 0.67% of all global game capture software searches, placing Xbox third out of five brands. When we asked both ChatGPT and Google AI Overviews about game capture software, Xbox appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Xbox is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. OBS StudioShare of searches 95.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BandicamShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. XboxShare of searches 0.67%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. XSplitShare of searches 0.16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElgatoShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top game capture software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xbox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xbox is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Xbox2nd
  3. Bandicam3rd
  4. XSplit–
  5. Elgato–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bandicam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XSplit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about game capture software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which game capture software compete with Xbox?

Xbox against game capture software worldwide, by month

Share of searches by month for OBS Studio, Bandicam, Xbox. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioBandicamXboxXSplitElgato
Oct 202593.8%4.9%0.81%0.36%0.11%
Nov 202595.2%3.7%0.74%0.33%0.08%
Dec 202594.2%4.5%0.9%0.33%0.08%
Jan 202695.4%3.6%0.72%0.22%0.08%
Feb 202694.7%4.1%0.82%0.3%0.09%
Mar 202693.8%4.9%0.81%0.3%0.11%
Apr 202695.3%3.7%0.74%0.22%0.08%
May 202694.8%4.1%0.82%0.2%0.07%
Jun 202695.8%3.3%0.67%0.16%0.06%
Jul 202694.5%4.4%0.73%0.22%0.08%
Aug 202694.5%4.4%0.73%0.22%0.08%
Sep 202695.7%3.3%0.67%0.16%0.09%

  1. 1.OBS Studio

    95.7%

    Held 1st. 4.7M estimated branded searches, +11% vs prior month. Share +1.2 points.

  2. 2.Bandicam

    3.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.1 points.

  3. 3.Xbox

    0.67%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.XSplit

    0.16%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Elgato

    0.09%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Xbox and Elgato sell other things too, so only their searches that name this product count here, like “xbox game bar”.

Compare popularity between Xbox and its closest rivals

Every comparison with Xbox

21 comparisons

How has branded search demand for Xbox changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xbox worldwide rose from 12M to 12.7M.
  • Across the 12 months ending September 2026, Xbox’s share of searches among game capture software worldwide held steady, from 0.81% to 0.67%.

How did search popularity change for game capture software worldwide in September 2026?

5 changes

  1. In September 2026, OBS Studio gained share of searches among game capture software worldwide, from 94.5% to 95.7%.

  2. In September 2026, Bandicam lost share of searches among game capture software worldwide, from 4.4% to 3.3%.

  3. Estimated monthly branded searches for XSplit worldwide fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Elgato worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Xbox worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Xbox’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xbox
  • xbox controller
  • xbox game bar
  • xbox gaming console
  • xbox one
  • xbox series x
  • xbox wireless controller

How the Brand Demand Index is measured

Who owns Xbox?

Xbox is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Pipelines, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Cloud, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Xbox? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Xbox compete?

Xbox is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video game consoles2nd of 628.6%Show ranking
Gaming platforms1st of 541.9%Show ranking
Game capture software3rd of 50.67%Shown above
Game controller brands2nd of 1220.5%Show ranking
Creator with pink hair and a pink jacket

Is Xbox your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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