Brandwave

Elgato vs Xbox:Which is more popular?

In September 2026, Xbox had more branded searches than Elgato among game capture software worldwide. Xbox had about 33,100 branded searches, while Elgato had 4,400. Xbox made up 0.67% of all game capture software searches we track, and Elgato accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about game capture software, Xbox appeared in four of the five answers and Elgato in none.

Among game capture software worldwide in September 2026

Who do people search for more?

Xbox, about 8 searches for every 1 for Elgato

Xbox 33.1K searchesElgato 4.4K searches

Who does AI mention more?

Xbox, mentioned in 4 of 5 answers, Elgato in 0

Xbox in 4 of 5Elgato in 0 of 5

Who does AI recommend more?

Xbox, the only one of the two named

Xbox first in 4Elgato never named

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Top game capture software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xbox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elgato did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Xbox2nd
  3. Bandicam3rd
  4. XSplit–
  5. Elgato–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bandicam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XSplit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about game capture software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Elgato or Xbox more popular in search?

This chart shows how often people search Google for Elgato and Xbox by name. Each line represents a brand's share of searches for all five game capture software we track, month by month, from English-language searches worldwide.

Elgato and Xbox among game capture software worldwide, by month

Share of searches by month for Xbox, Elgato. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioBandicamXboxXSplitElgato
Oct 202593.8%4.9%0.81%0.36%0.11%
Nov 202595.2%3.7%0.74%0.33%0.08%
Dec 202594.2%4.5%0.9%0.33%0.08%
Jan 202695.4%3.6%0.72%0.22%0.08%
Feb 202694.7%4.1%0.82%0.3%0.09%
Mar 202693.8%4.9%0.81%0.3%0.11%
Apr 202695.3%3.7%0.74%0.22%0.08%
May 202694.8%4.1%0.82%0.2%0.07%
Jun 202695.8%3.3%0.67%0.16%0.06%
Jul 202694.5%4.4%0.73%0.22%0.08%
Aug 202694.5%4.4%0.73%0.22%0.08%
Sep 202695.7%3.3%0.67%0.16%0.09%

Xbox and Elgato sell other things too, so only their searches that name this product count here, like “xbox game bar”.

How has the Elgato and Xbox comparison changed over the last 12 months?

3 findings
  • Xbox was ahead of Elgato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgato’s share of searches among game capture software worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Xbox’s share of searches among game capture software worldwide moved from 0.81% to 0.67%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for game capture software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Elgato worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Xbox worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elgato’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

1 branded search term

  • elgato game capture

Xbox

1 branded search term

  • xbox game bar

How the Brand Demand Index is measured

Other head-to-heads among game capture software

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