Brandwave

How popular isElgato in search?

In August 2026, there were an estimated 322K branded searches for Elgato worldwide which is down 19.1% over the last 11 months. Elgato holds 18.4% estimated Share of Search among game capture software worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OBS Studio69.6%
  2. Elgato18.4%
  3. Bandicam11.5%
  4. XSplit0.56%
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Which game capture software compete with Elgato?

Elgato against game capture software worldwide, by month

Share of Search by month for OBS Studio, Elgato, Bandicam. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioElgatoBandicamXSplit
Oct 202564.8%21.1%13.1%0.96%
Nov 202566.5%21.6%10.9%0.99%
Dec 202564.9%21.1%13.1%0.96%
Jan 202664.9%21.2%13.1%0.79%
Feb 202669.2%18.5%11.4%0.84%
Mar 202665%21%13.1%0.79%
Apr 202669.5%18.4%11.4%0.69%
May 202667%21.4%11%0.54%
Jun 202669.7%18.3%11.5%0.57%
Jul 202669.6%18.4%11.5%0.56%
Aug 202669.6%18.4%11.5%0.56%
Sep 2026————
  1. 1.OBS Studio

    69.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Elgato

    18.4%

    Held 2nd. 322K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bandicam

    11.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.XSplit

    0.56%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Elgato and its closest rivals

How has branded search demand for Elgato changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elgato worldwide fell from 398K to 322K.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among game capture software worldwide decreased from 21.1% to 18.4%.
  • Across the 11 months ending August 2026, Elgato’s estimated Share of Search among game capture software worldwide peaked at 21.6% in November 2025 and was lowest at 18.3% in June 2026.

How did search popularity change for game capture software worldwide in August 2026?

  1. Estimated monthly branded searches for XSplit worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Elgato worldwide fell 19.1% over 11 measured months, from 398K to 322K in August 2026.

  3. Estimated monthly branded searches for Bandicam worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Elgato compete?

Elgato is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming webcam brands4th of 56.3%Show ranking
Webcam brands4th of 56.3%Show ranking
Webcam light brands2nd of 615.4%Show ranking
Game capture software2nd of 418.4%Shown above
Green screen brands1st of 660.4%Show ranking
Ring lights1st of 686.9%Show ranking

How is Elgato measured?

Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elgato
  • elgato com
  • elgato facecam
  • elgato game capture
  • elgato webcam
  • webcam elgato

How the Brand Demand Index is measured

Who owns Elgato?

Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, worldwide.

Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Elgato your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.