Brandwave

How popular isElgato?

In September 2026, people searched for Elgato by name about 554,000 times worldwide, about the same as the previous year. These searches made up 67.8% of all global stream controller searches, placing Elgato first out of seven brands. When we asked both ChatGPT and Google AI Overviews about stream controllers, Elgato appeared in four of the five answers.

Search and AI answers in September 2026

Elgato is the most searched of 7 competitors.

  1. ElgatoShare of searches 67.8%Mentioned in 4 of 5 AI answers
  2. LoupedeckShare of searches 11.1%Mentioned in 1 of 5 AI answers
  3. Touch PortalShare of searches 9.1%Mentioned in 1 of 5 AI answers
  4. LogitechShare of searches 4.9%Mentioned in 1 of 5 AI answers
  5. MiraboxShare of searches 4.6%Mentioned in 0 of 5 AI answers

+2 more

Elgato website (opens in a new tab)

Follow Elgato and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Which stream controllers compete with Elgato?

    Elgato against stream controllers worldwide, by month

    Share of searches by month for Elgato, Loupedeck, Touch Portal, Logitech, Mirabox. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    1. 1.Elgato

      67.8%

      Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

    2. 2.Loupedeck

      11.1%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Touch Portal

      9.1%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

    4. 4.Logitech

      4.9%

      Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

    5. 5.Mirabox

      4.6%

      Held 5th. 5K estimated branded searches, +19.1% vs prior month. Share +0.8 points.

    6. 6.Razer

      1.7%

      Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.9 points.

    7. 7.Ulanzi

      0.81%

      Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Elgato, Logitech and Razer sell other things too, so only their searches that name this product count here, like “elgato stream deck”.

    Compare popularity between Elgato and its closest rivals

    Every comparison with Elgato

    41 comparisons

    How has branded search demand for Elgato changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Elgato worldwide held steady, from 578K to 554K.
    • Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide increased from 63.5% to 67.8%.
    • Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide peaked at 68.2% in December 2025 and was lowest at 62.1% in February 2026.

    How did search popularity change for stream controllers worldwide in September 2026?

    6 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.

    3. In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%.

    4. In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.

    5. In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.

    6. Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

    How are Elgato’s branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • elgato
    • elgato 4k60
    • elgato boom arm
    • elgato capture card
    • elgato facecam
    • elgato game capture
    • elgato green screen
    • elgato hd60
    • elgato key light
    • elgato mic arm
    • elgato prompter
    • elgato ring light
    • elgato stream deck
    • elgato webcam
    • webcam elgato

    How the Brand Demand Index is measured

    Who owns Elgato?

    Elgato is owned by Corsair. Brandwave also tracks Corsair, Fanatec and SCUF, owned by the same company, worldwide.

    Do you work for Elgato? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Elgato compete?

    Elgato is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Game capture software5th of 50.09%Show ranking
    Webcam brands1st of 565.8%Show ranking
    Ring light brands8th of 90.4%Show ranking
    Green screen brands3rd of 71.6%Show ranking
    Webcam light brands3rd of 611.2%Show ranking
    Stream controllers1st of 767.8%Shown above
    Capture card brands1st of 566.5%Show ranking
    Teleprompter brands2nd of 929.4%Show ranking
    Boom arm brands4th of 611.8%Show ranking
    Creator with pink hair and a pink jacket

    Is Elgato your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free