Brandwave

Elgato vs Logitech:Which is more popular?

In September 2026, Elgato had more branded searches than Logitech among stream controllers worldwide. Elgato had about 74,000 branded searches, while Logitech had 5,400. Elgato made up 67.8% of all stream controller searches we track, and Logitech accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about stream controllers, Elgato appeared in four of the five answers and Logitech in one.

Among stream controllers worldwide in September 2026

Who do people search for more?

Elgato, about 14 searches for every 1 for Logitech

Elgato 74K searchesLogitech 5.4K searches

Who does AI mention more?

Elgato, mentioned in 4 of 5 answers, Logitech in 1

Elgato in 4 of 5Logitech in 1 of 5

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Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Logitech was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Is Elgato or Logitech more popular in search?

    This chart shows how often people search Google for Elgato and Logitech by name. Each line represents a brand's share of searches for all seven stream controller brands we track, month by month, from English-language searches worldwide.

    Elgato and Logitech among stream controllers worldwide, by month

    Share of searches by month for Elgato, Logitech. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    Elgato and Logitech sell other things too, so only their searches that name this product count here, like “elgato stream deck”.

    How has the Elgato and Logitech comparison changed over the last 12 months?

    3 findings
    • Elgato was ahead of Logitech in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide moved from 63.5% to 67.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
    • Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

    How did search popularity change for stream controllers worldwide in September 2026?

    2 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Elgato’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Elgato

    1 branded search term

    • elgato stream deck

    Logitech

    1 branded search term

    • mx creative console

    How the Brand Demand Index is measured

    Other head-to-heads among stream controllers

    Creator with pink hair and a pink jacket

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