Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 2.8 million times worldwide, a 16.5% decrease from the previous year. These searches made up 4.9% of all global stream controller searches, placing Logitech fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about stream controllers, Logitech appeared in one of the five answers.

Search and AI answers in September 2026

Logitech is the fourth most searched of 7 competitors.

  1. ElgatoShare of searches 67.8%Mentioned in 4 of 5 AI answers
  2. LoupedeckShare of searches 11.1%Mentioned in 1 of 5 AI answers
  3. Touch PortalShare of searches 9.1%Mentioned in 1 of 5 AI answers
  4. LogitechShare of searches 4.9%Mentioned in 1 of 5 AI answers
  5. MiraboxShare of searches 4.6%Mentioned in 0 of 5 AI answers

+2 more

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Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Which stream controllers compete with Logitech?

    Logitech against stream controllers worldwide, by month

    Share of searches by month for Elgato, Loupedeck, Touch Portal, Logitech, Mirabox. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    1. 1.Elgato

      67.8%

      Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

    2. 2.Loupedeck

      11.1%

      Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Touch Portal

      9.1%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

    4. 4.Logitech

      4.9%

      Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

    5. 5.Mirabox

      4.6%

      Held 5th. 5K estimated branded searches, +19.1% vs prior month. Share +0.8 points.

    6. 6.Razer

      1.7%

      Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.9 points.

    7. 7.Ulanzi

      0.81%

      Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Logitech, Elgato and Razer sell other things too, so only their searches that name this product count here, like “mx creative console”.

    Compare popularity between Logitech and its closest rivals

    Every comparison with Logitech

    81 comparisons

    How has branded search demand for Logitech changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 3.4M to 2.8M.
    • Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide decreased from 5.7% to 4.9%.
    • Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide peaked at 5.7% in October 2025 and was lowest at 3.9% in May 2026.

    How did search popularity change for stream controllers worldwide in September 2026?

    6 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.

    3. In September 2026, Mirabox gained share of searches among stream controllers worldwide, from 3.8% to 4.6%.

    4. In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.

    5. In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.

    6. Estimated monthly branded searches for Ulanzi worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

    How are Logitech’s branded searches counted?

    47 search terms

    Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • gaming mouse logitech
    • logitech
    • logitech bluetooth adapter
    • logitech bluetooth receiver
    • logitech bookshelf speakers
    • logitech brio
    • logitech com
    • logitech combo touch
    • logitech computer speakers
    • logitech conference room
    • logitech desktop speaker
    • logitech desktop speakers
    • logitech ergonomic keyboard
    • logitech ergonomic mouse
    • logitech flight yoke
    • logitech g
    • logitech g pro
    • logitech g pro wheel
    • logitech g29
    • logitech g923
    • logitech gaming
    • logitech gaming headset
    • logitech gaming mouse
    • logitech headset stand
    • logitech ipad case
    • logitech ipad keyboard case
    • logitech keyboard wrist rest
    • logitech mouse
    • logitech mouse pad
    • logitech mx ergo
    • logitech mx vertical
    • logitech rally
    • logitech rally bar
    • logitech streaming webcam
    • logitech tablet case
    • logitech trackball
    • logitech vertical mouse
    • logitech video conferencing hardware
    • logitech webcam
    • logitech webcam light

    1–40 of 47

    Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Logitech compete?

    Logitech is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Gaming peripheral brands6th of 63.6%Show ranking
    Gaming headset brands6th of 70.46%Show ranking
    Wireless headset brands5th of 90.96%Show ranking
    Sim racing brands1st of 1239.8%Show ranking
    Gaming mouse brands1st of 760.7%Show ranking
    Webcam brands2nd of 518.8%Show ranking
    Computer mouse brands1st of 458.6%Show ranking
    Meeting room systems3rd of 64.5%Show ranking
    Headset stand brands5th of 90.13%Show ranking
    Flight sim controller brands5th of 89.1%Show ranking
    Video conferencing hardware2nd of 718%Show ranking
    Webcam light brands6th of 60.08%Show ranking
    Wireless keyboard brands2nd of 719.2%Show ranking
    Stream controllers4th of 74.9%Shown above
    Ergonomic keyboard brands3rd of 67.1%Show ranking
    Mouse pad brands3rd of 518.5%Show ranking
    Vertical mouse brands1st of 586.8%Show ranking
    Tablet case brands1st of 779.3%Show ranking
    Bluetooth adapter brands4th of 67.3%Show ranking
    Desktop speaker brands4th of 713.2%Show ranking
    Trackball brands1st of 650.3%Show ranking
    Wrist rest brands3rd of 615%Show ranking
    Creator with pink hair and a pink jacket

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