Brandwave

How popular isLogitech in search?

In August 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 19.8% over the last 11 months. Logitech holds 5.5% estimated Share of Search among vertical mouse brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot88.7%
  2. Logitech5.5%
  3. Anker4.3%
  4. Kensington1.4%
  5. Evoluent<0.01%
  6. VicTsing<0.01%
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Which vertical mouse brands compete with Logitech?

Logitech against vertical mouse brands worldwide, by month

Share of Search by month for Microsoft Copilot, Logitech, Anker. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotLogitechAnkerKensingtonEvoluentVicTsing
Oct 202591.4%4.9%2.7%1%<0.01%<0.01%
Nov 202591.3%4.9%2.8%1%<0.01%<0.01%
Dec 202589.7%5.9%3.1%1.2%<0.01%<0.01%
Jan 202689.6%5.9%3.4%1.2%<0.01%<0.01%
Feb 202691.5%4.8%2.7%0.97%<0.01%<0.01%
Mar 202691.9%4.1%3%1%<0.01%<0.01%
Apr 202692%4%3%1%<0.01%<0.01%
May 202692%3.9%3%1%<0.01%<0.01%
Jun 202690.9%4.5%3.5%1.2%<0.01%<0.01%
Jul 202690.2%4.4%4%1.4%<0.01%<0.01%
Aug 202688.7%5.5%4.3%1.4%<0.01%<0.01%
Sep 2026——————

  1. 1.Microsoft Copilot

    88.7%

    Held 1st. 28M estimated branded searches, -4.5% vs prior month. Share -1.4 points.

  2. 2.Logitech

    5.5%

    Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +1.1 points.

  3. 3.Anker

    4.3%

    Held 3rd. 1.4M estimated branded searches, +4.9% vs prior month. Share +0.3 points.

  4. 4.Kensington

    1.4%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Evoluent

    <0.01%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.VicTsing

    <0.01%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Logitech and its closest rivals

Every comparison with Logitech

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Logitech worldwide fell from 2.2M to 1.7M.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide increased from 4.9% to 5.5%.
  • Across the 11 months ending August 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide peaked at 5.9% in December 2025 and was lowest at 3.9% in May 2026.

How did search popularity change for vertical mouse brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among vertical mouse brands worldwide, from 4.4% to 5.5%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 90.2% to 88.7%.

  3. Anker’s estimated Share of Search among vertical mouse brands worldwide has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

  4. Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Evoluent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Logitech compete?

Logitech is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.5%Shown above
Ergonomic keyboard brands2nd of 65.8%Show ranking
Streaming webcam brands2nd of 534.3%Show ranking
Webcam brands2nd of 534.3%Show ranking
Computer mouse brands1st of 539.9%Show ranking
Gaming mouse brands1st of 542.3%Show ranking
Gaming headset brands1st of 646.1%Show ranking
Video conferencing hardware1st of 667.2%Show ranking
Meeting room systems1st of 671.6%Show ranking
Tablet case brands1st of 679.7%Show ranking
Desktop speaker brands1st of 682.8%Show ranking
Webcam light brands1st of 683.3%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech com
  • logitech g pro
  • logitech gaming mouse
  • logitech webcam
  • webcam logitech

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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